Why a customer story’s better than a PowerPoint any day

Why a customer story’s better than a PowerPoint any day

Marketing Notes, Marketing Tips
Here's an article that encapsulates our fundamental philosophy, and adds some science and psych to back it up. It explains how storytelling can convey complex concepts at a deeper level. Telling a customer story or a use case study can be far more powerful than a long presentation, particularly when you're selling a complex product or service. It seems like common sense, and once you try it, you start to…
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You can’t have SEO without content (and that means copywriting)

You can’t have SEO without content (and that means copywriting)

Marketing Notes, Marketing Tips, SEO Tips
Last night, at a business event, I learned about a local contractor with a very unique product – one that interested me as a homeowner and as a "handy-guy". So I visited his website today. It offered some information on his product and service, and I noted that the contact information figured prominently on every page. So far, so good. But of course I brought a critical eye to my…
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Six ways to turn your customers into marketing consultants

Six ways to turn your customers into marketing consultants

Marketing Tips
Your best marketing consultants are closer than you think, and they probably won't charge you a penny. Your clients and customers can give you insight, advice and actual one-on-one marketing you couldn't get anywhere else – at any price. Here are just a few ways to make your customers part of your marketing team. Build a powerful testimonial archive Testimonials are one of the most persuasive marketing tools you can…
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Articles vs advertising

Articles vs advertising

Marketing Notes, Marketing Tips
To promote his home center, Steve Lundon went beyond traditional advertising. Instead, the owner of Northern Do-it Center in Fort Frances, Ontario published weekly how-to and DIY articles in the Fort Frances Times newspaper. "The tips are a great marketing tool," said Steve. "Customers tell me they love checking our site for info and ideas, and can’t wait for the next tip of the week. Naturally, when it comes time…
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Four press release tips to get your business story promoted

Four press release tips to get your business story promoted

Marketing Notes, Marketing Tips
A press release that's truly newsworthy or tells a story worth reading is still a powerful method of getting your business story in online publications, print publications and broadcast media. Use these three tips to get your story to the top. 1. Make it easy on the editor by providing the release in a format they can easily use and tweak. While a PDF is a universally easy-to-read format, it's…
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