Marketing Tips

Could social media advertising be the worst use of your advertising dollar?

I’ve long felt that advertising on social media – approaches like Facebook ads and even post “boosts” – were not an effective way to reach your audience. While Facebook makes

Ecommerce webinar – tips to help launch your online storefront

When Ben Frisch, Digital Service Squad CO for the South Georgian Bay Small Business Enterprise Centre, invited me to take part in “Tools & Tech For Making Your Online Store

Native advertising, discovery advertising, in-feed ads. Advertorial approach hits the digital big time.

How you can use programmatic native ads to drive a powerful (and affordable) online campaign Traditional advertorials have found new online life in sponsored content – paid articles in major

Why a customer story’s better than a PowerPoint any day

Here’s an article that encapsulates our fundamental philosophy, and adds some science and psych to back it up. It explains how storytelling can convey complex concepts at a deeper level.

You can’t have SEO without content (and that means copywriting)

Last night, at a business event, I learned about a local contractor with a very unique product – one that interested me as a homeowner and as a “handy-guy”. So

Six ways to turn your customers into marketing consultants

Your best marketing consultants are closer than you think, and they probably won’t charge you a penny. Your clients and customers can give you insight, advice and actual one-on-one marketing

Articles vs advertising

To promote his home center, Steve Lundon went beyond traditional advertising. Instead, the owner of Northern Do-it Center in Fort Frances, Ontario published weekly how-to and DIY articles in the

Four press release tips to get your business story promoted

A press release that’s truly newsworthy or tells a story worth reading is still a powerful method of getting your business story in online publications, print publications and broadcast media.

Re-brand and re-position your company to succeed – a lesson from Lisa Simpson

In response to derisive comments from brother Bart regarding her new babysitting business, Lisa retorts, “I’m not just a babysitter. I’m in the business of supplying peace of mind for

Ten newsletter tips to get results

Print, online, or ezine – newsletters are a powerful marketing tool. Maybe you’ve considered the possibility of creating a regular newsletter to send out to your customers, but you’re daunted

How to teach your customers to buy

Customers who frequent Peninsula TIM-BR Mart in Miller Lake, Ontario often come away with more than tools, nails and lumber. They come away with the knowledge to do something with

Event networking tips to make every occasion a marketing success

It’s cheap, it’s easy and it can be a lot of fun. It can also bring you new business opportunities without the expense and hassle of traditional advertising. Event networking

A strategy for better marketing, stronger marketing

To strengthen your marketing, you need to take a hard look at what you’ve done in the past, build on what worked, improve what didn’t and come up with some

Why your business needs a newsletter

Whether you mail it to their post-box or their Outlook inbox, producing a newsletter to promote your business will grow your profits. Here’s why newsletters work. A newsletter helps forge

Stop the Press Release! Check for these qualities before sending out publicity

Every day an editor receives stacks of press releases. Only a few will make it into his publication. These few will: 1. Have something to say. That is, they’ll have

Sample advertorials to spark your print and online marketing

Advertorials placed in print and online publications targeting your customers can be extremely powerful marketing tools. Check out these examples to get ideas on how you can use advertorials in

Four steps to a winning product position

Forget the daily scramble for a minute, and think about what made you passionate about your business in the first place. Take a fresh look at your product or service

Promote your business on a budget – more from the Miserly Marketer

Marketing doesn’t have to cost a lot. Here are five more cheap ways to attract business. 1. Do unique things with discounts. Don’t just give away your profits by mass

The Miserly Marketer – How to promote your business on the cheap

1. Get a big return for small ads. The price of print advertising may have scared you off, but big half-page or full-page ads don’t always pull more. Try running

How to formulate a marketing strategy

Does this sound familiar? When you’re busy there’s no time, and seemingly, no need, for marketing. When things are slow, it’s crisis management time; you’ve got to get something done

How to find out what your prospects really want

When it comes to targeting the buyers for an industrial or business product, you might have a tough time. First off, you don’t have the same sort of demographic research

Eight ways information-based content marketing will increase response to your website and other marketing materials

The secret to selling more of what you offer is closer than you might think. Your sound understanding of your industry, your customers, and the products and services you offer

Discover six simple tweaks you can make – by September 13 – to increase leads from your website

Just started working with Vic on our website… he is prompt with any changes I wanted to make and has listened to my wants and needs. He is knowledgeable and makes suggestions for the future. Very happy with his service! Highly recommend!

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Lesley Telsfer, Owner, Rocklyn Inn Bed and Breakfast

Rocklyn, Ontario | Grey County

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myFavoriteMarketer, based in Meaford, Ontario, has been helping clients grow their businesses with effective marketing materials for 40 years. Locally, serving Grey County, Bruce County, Simcoe County, and the Southern Georgian Bay region.

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