Ecommerce webinar – tips to help launch your online storefront

Ecommerce webinar – tips to help launch your online storefront

Marketing News, Marketing Notes, Marketing Tips
When Ben Frisch, Digital Service Squad CO for the South Georgian Bay Small Business Enterprise Centre, invited me to take part in "Tools & Tech For Making Your Online Store A Local Success Story", I couldn't say no.  Since myFavoriteMarketer developed its first ecommerce website back in 2005, I've had a lot of time to learn the intricacies of online shopping, and I've grown to know WooCommerce – the WordPress…
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Native advertising, discovery advertising, in-feed ads. Advertorial approach hits the digital big time.

Native advertising, discovery advertising, in-feed ads. Advertorial approach hits the digital big time.

Marketing Tips
How you can use programmatic native ads to drive a powerful (and affordable) online campaign Traditional advertorials have found new online life in sponsored content – paid articles in major online publications. But you don't need to spend five figures to leverage this powerful advertorial-based technique. Discover how to use native advertising combined with self-published content and programmatic remarketing ads to attract and nurture your customers. Advertorials work because people…
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Why a customer story’s better than a PowerPoint any day

Why a customer story’s better than a PowerPoint any day

Marketing Notes, Marketing Tips
Here's an article that encapsulates our fundamental philosophy, and adds some science and psych to back it up. It explains how storytelling can convey complex concepts at a deeper level. Telling a customer story or a use case study can be far more powerful than a long presentation, particularly when you're selling a complex product or service. It seems like common sense, and once you try it, you start to…
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You can’t have SEO without content (and that means copywriting)

You can’t have SEO without content (and that means copywriting)

Marketing Notes, Marketing Tips, SEO Tips
Last night, at a business event, I learned about a local contractor with a very unique product – one that interested me as a homeowner and as a "handy-guy". So I visited his website today. It offered some information on his product and service, and I noted that the contact information figured prominently on every page. So far, so good. But of course I brought a critical eye to my…
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Six ways to turn your customers into marketing consultants

Six ways to turn your customers into marketing consultants

Marketing Tips
Your best marketing consultants are closer than you think, and they probably won't charge you a penny. Your clients and customers can give you insight, advice and actual one-on-one marketing you couldn't get anywhere else – at any price. Here are just a few ways to make your customers part of your marketing team. Build a powerful testimonial archive Testimonials are one of the most persuasive marketing tools you can…
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