Since 1985, Vic has been helping businesses across North America generate leads, increase sales and grow their businesses. A born storyteller with a BA in Journalism, Vic has a reporter’s curiosity and eye for detail. Before even beginning work on your marketing tools, he’ll dig deep to really understand what makes your company’s product or service unique and what your customers are looking for.
Vic has also edited a music video magazine, scripted the winner of the “Best Sports Documentary” Gemini Award, written numerous automotive and travel articles for Autoroute Magazine, prepared home repair and how-to articles for lumber dealers across North America, and penned a stack of song lyrics, including an award-winning theme song.
So you get a writer well-versed in the techniques of direct response and sales writing, but you also get someone who knows how to tell a story, grab a reader’s attention in two seconds, and explain the most complex ideas clearly and convincingly.
Vic is married, with three grown kids, and has lived in beautiful Meaford, Ontario since 1992 – where he still marvels at the amazing scenery and abundant cycling, skiing and sailing so close to home. He has served on the boards of the Meaford and District Chamber of Commerce, the Georgian Bay Folk Society, and Heritage Meaford.