Why a customer story’s better than a PowerPoint any day

Why a customer story’s better than a PowerPoint any day

Marketing Notes, Marketing Tips
Here's an article that encapsulates our fundamental philosophy, and adds some science and psych to back it up. It explains how storytelling can convey complex concepts at a deeper level. Telling a customer story or a use case study can be far more powerful than a long presentation, particularly when you're selling a complex product or service. It seems like common sense, and once you try it, you start to…
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Collingwood-area landscaper generates huge ROI with website content marketing

Collingwood-area landscaper generates huge ROI with website content marketing

Marketing case studies, Marketing News, Marketing Notes, SEO Tips
It was 2013 before Mark Higginson decided to create a website for his successful landscape design and construction business. But within weeks of launching naturalstonescapes.ca, the website had generated $200,000 in new business for the Meaford-based company – an impressive 4000% ROI. Here's how the right approach to website content marketing can generate high search engine ranking, attract qualified customers, and deliver sales. Mark grew up in the Southern Georgian…
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Content marketing/SEO brings Collingwood-Owen Sound area business 4000% ROI

Content marketing/SEO brings Collingwood-Owen Sound area business 4000% ROI

Marketing Notes
We knew the website was working well from the get-go, but until I interviewed my client this week to get some details, I hadn't realized just how well. Stay tuned for the full case study, which illustrates how content marketing (or as we affectionately call it, "info-marketing" - when will that term catch on?) really drives SEO and, more important, sales. We used articles and landing pages specific to various…
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Content marketing: Regular, reputable blog achieves top ranking and inbound leads for Meaford Haven retirement community

Content marketing: Regular, reputable blog achieves top ranking and inbound leads for Meaford Haven retirement community

Marketing case studies, Marketing Notes
Meaford Haven was conceived as a Three Seasons Community®, where people could enjoy all of their retirement years, from the active early years on, in one neighbourhood. Incorporating bungalows, mid-rise condominiums, apartments and a retirement residence, Meaford Haven offers retirees the chance to choose their preferred lifestyle now – and adapt it as time goes on. While Meaford Haven was still working its way through the approval processes in this…
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