Why this Meaford content writer (serving Owen Sound, Collingwood, and much farther afield) is happy to be called a copywriter

Why this Meaford content writer (serving Owen Sound, Collingwood, and much farther afield) is happy to be called a copywriter

Marketing Notes
The Internet loves catchphrases. At one time, as this Meaford marketing writer well knows, the term "copywriter" sufficed to describe someone who wrote ads, brochures, case studies, company profiles, advertorials, newsletters, and other informative verbal (i.e. written) communications. I provided marketing writing services in Meaford, Owen Sound, Thornbury, Collingwood, Toronto, and in dozens of other locations in Canada and the United States – and I called myself a copywriter. Then…
Read More
Native advertising, discovery advertising, in-feed ads. Advertorial approach hits the digital big time.

Native advertising, discovery advertising, in-feed ads. Advertorial approach hits the digital big time.

Marketing Tips
How you can use programmatic native ads to drive a powerful (and affordable) online campaign Traditional advertorials have found new online life in sponsored content – paid articles in major online publications. But you don't need to spend five figures to leverage this powerful advertorial-based technique. Discover how to use native advertising combined with self-published content and programmatic remarketing ads to attract and nurture your customers. Advertorials work because people…
Read More
Why a customer story’s better than a PowerPoint any day

Why a customer story’s better than a PowerPoint any day

Marketing Notes, Marketing Tips
Here's an article that encapsulates our fundamental philosophy, and adds some science and psych to back it up. It explains how storytelling can convey complex concepts at a deeper level. Telling a customer story or a use case study can be far more powerful than a long presentation, particularly when you're selling a complex product or service. It seems like common sense, and once you try it, you start to…
Read More
Collingwood-area landscaper generates huge ROI with website content marketing

Collingwood-area landscaper generates huge ROI with website content marketing

Marketing case studies, Marketing News, Marketing Notes, SEO Tips
It was 2013 before Mark Higginson decided to create a website for his successful landscape design and construction business. But within weeks of launching naturalstonescapes.ca, the website had generated $200,000 in new business for the Meaford-based company – an impressive 4000% ROI. Here's how the right approach to website content marketing can generate high search engine ranking, attract qualified customers, and deliver sales. Mark grew up in the Southern Georgian…
Read More
Content marketing/SEO brings Collingwood-Owen Sound area business 4000% ROI

Content marketing/SEO brings Collingwood-Owen Sound area business 4000% ROI

Marketing Notes
We knew the website was working well from the get-go, but until I interviewed my client this week to get some details, I hadn't realized just how well. Stay tuned for the full case study, which illustrates how content marketing (or as we affectionately call it, "info-marketing" - when will that term catch on?) really drives SEO and, more important, sales. We used articles and landing pages specific to various…
Read More