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content marketing

Why a customer story’s better than a PowerPoint any day

Here’s an article that encapsulates our fundamental philosophy, and adds some science and psych to back it up. It explains how storytelling can convey complex concepts at a deeper level. Telling a customer story or a use case study can be far more powerful than a long presentation,



Collingwood-area landscaper generates huge ROI with website content marketing

It was 2013 before Mark Higginson decided to create a website for his successful landscape design and construction business. But within weeks of launching, the website had generated $200,000 in new business for the Meaford-based company – an impressive 4000% ROI. Here’s how the right approach to



Content marketing/SEO brings Collingwood-Owen Sound area business 4000% ROI

We knew the website was working well from the get-go, but until I interviewed my client this week to get some details, I hadn’t realized just how well. Stay tuned for the full case study, which illustrates how content marketing (or as we affectionately call it, “info-marketing” –


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