content marketing

Why this Meaford content writer (serving Owen Sound, Collingwood, and much farther afield) is happy to be called a copywriter

The Internet loves catchphrases. At one time, as this Meaford marketing writer well knows, the term “copywriter” sufficed to describe someone who wrote ads, brochures, case studies, company profiles, advertorials,

Native advertising, discovery advertising, in-feed ads. Advertorial approach hits the digital big time.

How you can use programmatic native ads to drive a powerful (and affordable) online campaign Traditional advertorials have found new online life in sponsored content – paid articles in major

Why a customer story’s better than a PowerPoint any day

Here’s an article that encapsulates our fundamental philosophy, and adds some science and psych to back it up. It explains how storytelling can convey complex concepts at a deeper level.

Collingwood-area landscaper generates huge ROI with website content marketing

It was 2013 before Mark Higginson decided to create a website for his successful landscape design and construction business. But within weeks of launching naturalstonescapes.ca, the website had generated $200,000

Content marketing/SEO brings Collingwood-Owen Sound area business 4000% ROI

We knew the website was working well from the get-go, but until I interviewed my client this week to get some details, I hadn’t realized just how well. Stay tuned

Content marketing: Regular, reputable blog achieves top ranking and inbound leads for Meaford Haven retirement community

Meaford Haven was conceived as a Three Seasons Community®, where people could enjoy all of their retirement years, from the active early years on, in one neighbourhood. Incorporating bungalows, mid-rise

Discover six simple tweaks you can make – by April 28 – to increase leads from your website

As for your copy, it was right on the money. It is rare to find a new writer who, with only one briefing, can both hone in on the issue and express it so clearly.

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Leo Cook, President, Yelovich & Cook Advertising

Toronto, Ontario

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myFavoriteMarketer, based in Meaford, Ontario, has been helping clients grow their businesses with effective marketing materials for 40 years.

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