Are you getting enough inbound leads?
Are you getting enough inbound leads?
Increase traffic from your ideal customers - turn visitors into buyers

The secret to selling more of what you offer is closer than you might think. Your sound understanding of your industry, your customers and the products and services you offer is a vast resource. With a little ingenuity, you can turn it into powerful marketing.

Eight ways information-based marketing will increase your response

Solid information presented with an understanding of what information is important to your audience is the foundation for generating response.

  1. Solid information provides the details buyers need to be convinced.
  2. It provides the facts they need to justify their choice and present their own case for the purchase (a major consideration if you’re marketing to a business audience).
  3. It helps build relationships. Telling a story about your company and your reasons for being in the business you’re in makes you real to them.
  4. It provides value-added services that can forge stronger ties between you and your customers. Providing how-to and other information related to the product or service establishes you as a helpful partner.
  5. It builds loyalty and commitment. By sharing information with employees, you demonstrate trust and give them a greater stake in your success.
  6. It generates free publicity. Real news and interesting explanations will do 10 times a much as empty fluff to push your story to the top of an editor’s pile.
  7. It paints a real picture of the product or service, its use, and what it will do for the reader.
  8. Finally, solid, honest, carefully tailored information is your most direct route to top search engine ranking.

So why do so few marketing materials take advantage of these proven benefits.

It takes work. To dig for the facts; to examine a product or service closely in order to understand its strengths and weaknesses; to find the stories hiding in what seems everyday to people in the business — that’s a lot tougher than reaching for the thesaurus.

But it’s what we love to do. And we can help you starting today.

Make your marketing work harder

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Bill Kapner, CEO (Founding), bigdough.com | Bethesda, Maryland
In good part through Vic Michener’s marketing and copywriting efforts, we have grown bigdough from a tiny company to the leading firm in the capital markets database and software industry — a very profitable company, with more than 100 employees around the world.
Tim Weichel, Personal Financial Consultant | Collingwood, Ontario
I vetted several marketing agencies when I moved my business from the GTA to Collingwood, and most of them were really just interested in telling me what they had to offer – assuming that they knew what my business was. Vic and his company were the only ones that spent the first 2 or 3 hours just asking questions to try to truly understand my business.
Dan Field, Danfield Antique Furnishings and Fine Art | Clarksburg, Blue Mountains, Ontario
Every business needs a website today but woefully few are capable of teaching their clients how to set one up. We have a person right here in The Blue Mountains who is capable of guiding us through the process with humour and kindness and does so at an affordable fee: something else that is necessary for small business.
Todd Robinson, Todd Robinson Construction Ltd. | Meaford, Ontario
I came to Vic Michener to rescue me from a website designer who’d left town with my website not nearly to the level promised. I’m much happier with the website design and website content Vic presented – which included all the copywriting and a logo design I’m very happy with. Vic took the time to learn what I wanted to achieve with my website. It was clear that he wasn’t going to be happy until I was happy.
Websites
Brochures, newsletters, print
Lora Bay Living

Lora Bay Living

myHomeInventory.ca

myHomeInventory.ca

Meaford Tourism brochures

Meaford Tourism brochures

Natural Stonescapes

Natural Stonescapes

OntarioNatureTrails.com

OntarioNatureTrails.com

Home Horizon

Home Horizon

rockcliffeestates.ca

rockcliffeestates.ca

Northridge Homes

Northridge Homes

waltersfallsartists.ca

waltersfallsartists.ca

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