Are you getting enough inbound leads?
Are you getting enough inbound leads?
Increase traffic from your ideal customers - turn visitors into buyers

The secret to selling more of what you offer is closer than you might think. Your sound understanding of your industry, your customers, and the products and services you offer is a vast resource. With a little ingenuity, you can turn it into powerful website and print marketing.

Eight ways information-based content marketing will increase response to your website and other marketing materials

Solid information presented with an understanding of what information is important to your audience is the foundation for generating sales.

  1. Real information provides the details buyers need to be convinced.
  2. It provides the facts they need to justify their choice and make their own case for the purchase (important if you’re marketing to a business audience).
  3. It helps build relationships. Your company’s story and your reasons for doing what you do makes your business real to them.
  4. It provides value-added services that can forge stronger ties between you and your customers. How-to and other information related to your product or service makes you their partner.
  5. It builds loyalty and commitment. Sharing information with employees demonstrates trust and gives them a greater stake in your success.
  6. It generates free publicity. Real news and interesting stories push your story to the top of an editor’s pile.
  7. It paints a real picture of your product or service and what it will do for your customers.
  8. Finally, solid, honest, carefully tailored information is your most direct route to top search engine ranking.

So why do so few marketing materials take advantage of these proven benefits?

It takes work. To dig for the facts, to examine a product or service closely in order to understand its strengths and weaknesses, to find the stories hiding in your business — that’s a lot tougher than reaching for the thesaurus.

But it’s what we love to do. And we can help you starting today.

Make your marketing work harder

Custom WordPress websites

Tell your story and engage your customers

WooCommerce e-commerce websites

Top-notch customer service

GRAPHIC DESIGN | GOOGLE-TESTED SEO | ADVERTORIALS, SPONSORED CONTENT, NATIVE ADVERTISING | CASE STUDIES | BROCHURES | NEWSLETTERS | SALES COLLATERAL | SIGNAGE | WEBSITE HOSTING
Bill Kapner, CEO (Founding), bigdough.com | Bethesda, Maryland
In good part through Vic Michener’s marketing and copywriting efforts, we have grown bigdough from a tiny company to the leading firm in the capital markets database and software industry — a very profitable company, with more than 100 employees around the world.
Tara Byrne, President, Consumer Centre, Inc. | Toronto, Ontario
I live and die by how many generated sales leads there are, and Vic has been a tremendous asset in getting more focused leads through his marketing efforts. He resurrected depressed response rates for our firm with a unique advertorial direct marketing package. Later, his ‘telegram’ DM letter brought even better results.
Tim Weichel, Personal Financial Consultant | Collingwood, Ontario
I vetted several marketing agencies when I moved my business from the GTA to Collingwood, and most of them were really just interested in telling me what they had to offer – assuming that they knew what my business was. Vic and his company were the only ones that spent the first 2 or 3 hours just asking questions to try to truly understand my business.
Todd Robinson, Todd Robinson Construction Ltd. | Meaford, Ontario
I came to Vic Michener to rescue me from a website designer who’d left town with my website not nearly to the level promised. I’m much happier with the website design and website content Vic presented – which included all the copywriting and a logo design I’m very happy with. Vic took the time to learn what I wanted to achieve with my website. It was clear that he wasn’t going to be happy until I was happy.
Austin Wells, Chief Marketing Officer, RainKing | Bethesda, Maryland
This is outstanding… a great story. Thank you! I’m getting tons of mileage out of the quantitative case studies. I’m very happy with the work you’ve been doing – understanding our business and our goals, engaging with clients, and infusing the cases with meaty content and strong writing.
Mark Higginson, Owner, Natural Stonescapes, Inc. | Meaford, Ontario
Vic built my site so that we would rank highly for a number of relevant searches, and within a few days of going live, my site was on Page One of Google for most of these. Less than a week after launching I got a waterfall landscaping project in Collingwood, which stemmed from someone searching for local landscapers with this specific expertise, finding our site, and seeing our work.
Dan Field, Danfield Antique Furnishings and Fine Art | Clarksburg, Blue Mountains, Ontario
Every business needs a website today but woefully few are capable of teaching their clients how to set one up. We have a person right here in The Blue Mountains who is capable of guiding us through the process with humour and kindness and does so at an affordable fee: something else that is necessary for small business.
Michael Merrifield, DJ/Owner, Dynamic Entertainment | Chesley/Owen Sound, Ontario
I came to Vic beyond frustrated after working with another website designer who couldn’t communicate, or even bother to understand my needs. I can’t begin to thank him enough, for all that he has done for my business. Within a few weeks of the relaunched website, Vic took my business to Number One in Google’s search engine for "Owen Sound DJ".
Bill Monahan, Homebuttons | Meaford, Onario
Vic took my dense prose and made it accessible. Those in my area looking for services like mine find me on Google and end up spending several minutes and browsing several pages and then actually calling me. That never happened before. Since I’ve had this site, I have stepped up marketing contacts with potential clients knowing that if they take the time to visit my website they will be mightily impressed. I can’t say enough to recommend My Favorite Marketer.
Christopher Thomas, Artistic Director, Meaford International Film Festival | Meaford, Ontario
I'm very excited about this new site. Not only does it provide a vibrant source of information, but it captures the vitality and vast scope that is MIFF. I appreciate how willing and able you were to constantly adapt and incorporate the dozens of additions and changes that kept cropping up. The experience and the product surpassed all my expectations.
Eric Zondervan, President, Parliament Building Supplies | Toronto, Ontario
Got a call from Elena Opasini from Centre Magazine. She had some experts rate our website against several others in the industry and they rated it way at the top.
Rod MacAlpine, Past President, Meaford & District Chamber of Commerce | Meaford, Ontario
When we opened the Business Information Centre at the Meaford & District Chamber of Commerce office we needed to create marketing materials that summed up the programs and information we were providing. Vic and his team at myFavoriteMarketer.com were very helpful in guiding our project, creating a message and graphics which would capture the spirit […]
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Websites
Brochures, newsletters, print
waltersfallsartists.ca

waltersfallsartists.ca

Meaford Tourism brochures

Meaford Tourism brochures

Home Horizon

Home Horizon

Natural Stonescapes

Natural Stonescapes

Northridge Homes

Northridge Homes

rockcliffeestates.ca

rockcliffeestates.ca

Lora Bay Living

Lora Bay Living

myHomeInventory.ca

myHomeInventory.ca

OntarioNatureTrails.com

OntarioNatureTrails.com

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