Call a proven senior copywriter for worry-free delivery and real results
- Bachelor of Arts, Journalism, Ryerson University, Toronto
- 30+ years providing B-B and consumer copywriting for legal, tech, sales, real estate, financial, and small business audiences
- Copywriting honed on everything from old-school direct response mailings to digital content marketing and Google-tested SEO
Since 1987, I’ve helped businesses across North America generate leads, increase sales and grow their businesses. You get a writer well-versed in the techniques of direct response and sales writing, but you also get a born storyteller and trained journalist who knows how to grab a reader’s attention in two seconds and explain the most complex ideas clearly and convincingly.
In good part through Vic Michener’s marketing and copywriting efforts, we have grown bigdough from a tiny company to the leading firm in the capital markets database and software industry — a very profitable company, with more than 100 employees around the world. Bill Kapner, CEO (Founding), bigdough.com
Before even beginning work on your marketing tools, I’ll dig deep to really understand what makes your company’s product or service unique and what your customers are looking for.
You get an experienced, effective interviewer who listens carefully, zeroes in on key areas, and distills detailed conversations to the essential points.
And you can count on exceptional client relationship and management skills. I move nimbly among industries and work with everyone from the C-suite to the shop floor.
This is outstanding… a great story. Thank you! I’m getting tons of mileage out of the quantitative case studies. I’m very happy with the work you’ve been doing – understanding our business and our goals, engaging with clients, and infusing the cases with meaty content and strong writing. Austin Wells, Chief Marketing Officer, RainKing
I’ve also edited a music video magazine; scripted the winner of the “Best Sports Documentary” Gemini Award; written numerous automotive and travel articles for Canadian Tire’s Autoroute Magazine; prepared 600 home repair and how-to articles for lumber dealers across North America; and penned a stack of song lyrics, including an award-winning theme song.