Could social media advertising be the worst use of your advertising dollar?

Could social media advertising be the worst use of your advertising dollar?

Marketing News, Marketing Tips
I've long felt that advertising on social media – approaches like Facebook ads and even post "boosts" – were not an effective way to reach your audience. While Facebook makes it really easy for service providers and even casual users to launch a campaign, are the ads really grabbing the attention of the right people? An absorbing article on attention (and a secret[ive] group devoted to exercising it) by Nathan…
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Congratulations to Meaford Dragons 2023 winners

Congratulations to Meaford Dragons 2023 winners

Marketing News
Five Meaford entrepreneurs (an all-female squad this year) braved the Meaford Dragons at the 15th annual on November 9, wowing the Dragons with their plans and pitches. I was really pleased that two of my clients took the stage, and was stoked when Tracy Marsh of House 'n Order came out on top. Tracy runs an amazing professional organizing business in Meaford, and she hoped to expand her services (and…
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Canadian ecommerce grant helps businesses in Owen Sound, Collingwood, Ontario area

Marketing News
Grow Your Business Online provides grants of up to $2400 to implement ecommerce The Canadian government is providing a round of grants to help small and medium businesses across the country to sell their products online and to introduce other digital technologies to their marketing and sales arsenals. The Grow Your Business Online grant will provide ecommerce grants of up to $2400 to 90,000 some-odd businesses in Canada. Various service…
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Browse 20 years (and beyond) of myFavoriteMarketer.com

Browse 20 years (and beyond) of myFavoriteMarketer.com

Marketing News
Today marks a big work anniversary for me. I registered the domain myFavoriteMarketer.com 20 years ago today on August 24, 2001. (For four years prior to this, I'd promoted my copywriting and marketing business with subdomain websites at meaford.com and BMTS, building up my HTML familiarity in the process. But this was my first "real" domain.) If one measure of a trustworthy service provider is longevity and consistency, I think…
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Canada Digital Adoption Program offers grants and support for ecommerce and website enhancement in Collingwood, Owen Sound area

Canada Digital Adoption Program offers grants and support for ecommerce and website enhancement in Collingwood, Owen Sound area

Marketing News
March 3, 2022 UPDATE: The Canadian Government has announced the Canada Digital Adoption Program, which provides grants to small and medium-sized businesses of up to $2400 to take advantage of e-commerce opportunities. Learn more here. The Grow Your Business Online grant will help up to 90,000 small businesses take advantage of e-commerce opportunities. A grant of up to $2,400 to help with the costs related to adopting digital technologies. Grants…
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