Could social media advertising be the worst use of your advertising dollar?
I've long felt that advertising on social media – approaches like Facebook ads and even post "boosts" – were not an effective way to reach your audience. While Facebook makes it really easy for service providers and even casual users to launch a campaign, are the ads really grabbing the attention of the right people? An absorbing article on attention (and a secret[ive] group devoted to exercising it) by Nathan…