Why this Meaford content writer (serving Owen Sound, Collingwood, and much farther afield) is happy to be called a copywriter

Why this Meaford content writer (serving Owen Sound, Collingwood, and much farther afield) is happy to be called a copywriter

Marketing Notes
The Internet loves catchphrases. At one time, as this Meaford marketing writer well knows, the term "copywriter" sufficed to describe someone who wrote ads, brochures, case studies, company profiles, advertorials, newsletters, and other informative verbal (i.e. written) communications. I provided marketing writing services in Meaford, Owen Sound, Thornbury, Collingwood, Toronto, and in dozens of other locations in Canada and the United States – and I called myself a copywriter. Then…
Read More
Native advertising, discovery advertising, in-feed ads.  Advertorial approach hits the digital big time.

Native advertising, discovery advertising, in-feed ads. Advertorial approach hits the digital big time.

Marketing Tips
How you can use programmatic native ads to drive a powerful (and affordable) online campaign Traditional advertorials have found new online life in sponsored content – paid articles in major online publications. But you don't need to spend five figures to leverage this powerful advertorial-based technique. Discover how to use native advertising combined with self-published content and programmatic remarketing ads to attract and nurture your customers. Advertorials work because people…
Read More
How custom WordPress themes serve these Owen Sound/Collingwood area businesses

How custom WordPress themes serve these Owen Sound/Collingwood area businesses

Copywriting Samples, Design Samples, Marketing case studies
WordPress themes (or templates) are a great benefit to web developers. Someone has already taken the time to develop, or incorporate, various styles, effects and layouts for you. The back-end usually lets you tweak colors, position some elements and more. But while you can simply load a WordPress theme, set some settings, and leave it at that — to do it right, you usually need to do a lot more…
Read More
Meaford Big Red Chair Tour wins Ontario economic development marketing award

Meaford Big Red Chair Tour wins Ontario economic development marketing award

Marketing case studies, Marketing News
If you visited anywhere from Leith to Memorial Park in Meaford last summer, you may have noticed one of Meaford's Brobdingnagian Muskoka chairs. Simply put, they're the "best seats in Ontario". Last summer, Meaford set up 10 bright-red Muskoka chairs at attractions and scenic locations across the Municipality. In addition to providing family-size seating and photo-ops,…
Read More