Marketing Notes Archives | Owen Sound, Collingwood, Thornbury, Meaford

Ecommerce website development for businesses in Owen Sound, Collingwood, Thornbury, Meaford

Attention, businesses affected by COVID-19 in Owen Sound, Collingwood, Thornbury and Meaford: Adding ecommerce to your website keeps your staff and customers safe, your business active, and your customers in supply of your products. These low-cost packages let you add online sales to your business quickly and easily. During the COVID-19 crisis, many bricks-and-mortar stores from Owen Sound to Collingwood are realizing that opportunity, if not survival, lies in expanding…

Why this Meaford content writer (serving Owen Sound, Collingwood, and much farther afield) is happy to be called a copywriter

Marketing Notes

The Internet loves catchphrases. At one time, as this Meaford marketing writer well knows, the term "copywriter" sufficed to describe someone who wrote ads, brochures, case studies, company profiles, advertorials, newsletters, and other informative verbal (i.e. written) communications. I provided marketing writing services in Meaford, Owen Sound, Thornbury, Collingwood, Toronto, and in dozens of other locations in Canada and the United States – and I called myself a copywriter. Then…

Native advertising, discovery advertising, in-feed ads. Advertorial approach hits the digital big time.

Marketing Tips

How you can use programmatic native ads to drive a powerful (and affordable) online campaign Traditional advertorials have found new online life in sponsored content – paid articles in major online publications. But you don't need to spend five figures to leverage this powerful advertorial-based technique. Discover how to use native advertising combined with self-published content and programmatic remarketing ads to attract and nurture your customers. Advertorials work because people…

How custom WordPress themes serve these Owen Sound/Collingwood area businesses

Copywriting Samples, Design Samples, Marketing case studies

WordPress themes (or templates) are a great benefit to web developers. Someone has already taken the time to develop, or incorporate, various styles, effects and layouts for you. The back-end usually lets you tweak colors, position some elements and more. But while you can simply load a WordPress theme, set some settings, and leave it at that — to do it right, you usually need to do a lot more…

Meaford Big Red Chair Tour wins Ontario economic development marketing award

Marketing case studies, Marketing News

If you visited anywhere from Leith to Memorial Park in Meaford last summer, you may have noticed one of Meaford's Brobdingnagian Muskoka chairs. Simply put, they're the "best seats in Ontario". Last summer, Meaford set up 10 bright-red Muskoka chairs at attractions and scenic locations across the Municipality. In addition to providing family-size seating and photo-ops,…