Marketing Notes Archives | Owen Sound, Collingwood, Thornbury, Meaford

Could social media advertising be the worst use of your advertising dollar?

I've long felt that advertising on social media – approaches like Facebook ads and even post "boosts" – were not an effective way to reach your audience. While Facebook makes it really easy for service providers and even casual users to launch a campaign, are the ads really grabbing the attention of the right people? An absorbing article on attention (and a secret[ive] group devoted to exercising it) by Nathan…

Ecommerce webinar – tips to help launch your online storefront

Marketing News, Marketing Notes, Marketing Tips

When Ben Frisch, Digital Service Squad CO for the South Georgian Bay Small Business Enterprise Centre, invited me to take part in "Tools & Tech For Making Your Online Store A Local Success Story", I couldn't say no. Since myFavoriteMarketer developed its first ecommerce website back in 2005, I've had a lot of time to learn the intricacies of online shopping, and I've grown to know WooCommerce – the WordPress…

Vic Michener – Copywriter – Copywriting Samples

Copywriting Samples

Browse copywriting samples, including direct-response mail materials, website content marketing, case studies, newsletters, articles, and more. Since 1987, I’ve helped businesses across North America generate leads, increase sales and grow their businesses with effective marketing copy. You get a writer well-versed in the techniques of direct response and sales writing, but you also get a born storyteller and trained journalist who knows how to grab a reader’s attention in two…

Ecommerce website development for businesses in Owen Sound, Collingwood, Thornbury, Meaford

Marketing News, Marketing Notes

Attention, businesses affected by COVID-19 in Owen Sound, Collingwood, Thornbury and Meaford: Adding ecommerce to your website keeps your staff and customers safe, your business active, and your customers in supply of your products. These low-cost packages let you add online sales to your business quickly and easily. During the COVID-19 crisis, many bricks-and-mortar stores from Owen Sound to Collingwood are realizing that opportunity, if not survival, lies in expanding…

Why this Meaford content writer (serving Owen Sound, Collingwood, and much farther afield) is happy to be called a copywriter

Marketing Notes

The Internet loves catchphrases. At one time, as this Meaford marketing writer well knows, the term "copywriter" sufficed to describe someone who wrote ads, brochures, case studies, company profiles, advertorials, newsletters, and other informative verbal (i.e. written) communications. I provided marketing writing services in Meaford, Owen Sound, Thornbury, Collingwood, Toronto, and in dozens of other locations in Canada and the United States – and I called myself a copywriter. Then…