Collingwood-area landscaper generates huge ROI with website content marketing

Collingwood-area landscaper generates huge ROI with website content marketing

Marketing case studies, Marketing News, Marketing Notes, SEO Tips
It was 2013 before Mark Higginson decided to create a website for his successful landscape design and construction business. But within weeks of launching naturalstonescapes.ca, the website had generated $200,000 in new business for the Meaford-based company – an impressive 4000% ROI. Here's how the right approach to website content marketing can generate high search engine ranking, attract qualified customers, and deliver sales. Mark grew up in the Southern Georgian…
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Content marketing/SEO brings Collingwood-Owen Sound area business 4000% ROI

Content marketing/SEO brings Collingwood-Owen Sound area business 4000% ROI

Marketing Notes
We knew the website was working well from the get-go, but until I interviewed my client this week to get some details, I hadn't realized just how well. Stay tuned for the full case study, which illustrates how content marketing (or as we affectionately call it, "info-marketing" - when will that term catch on?) really drives SEO and, more important, sales. We used articles and landing pages specific to various…
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You can’t have SEO without content (and that means copywriting)

You can’t have SEO without content (and that means copywriting)

Marketing Notes, Marketing Tips, SEO Tips
Last night, at a business event, I learned about a local contractor with a very unique product – one that interested me as a homeowner and as a "handy-guy". So I visited his website today. It offered some information on his product and service, and I noted that the contact information figured prominently on every page. So far, so good. But of course I brought a critical eye to my…
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Meaford home builder’s extreme website renovation gets results

Meaford home builder’s extreme website renovation gets results

Marketing case studies, Marketing Notes
Todd Robinson Construction offers custom home building, renovations, additions and other building services in the Collingwood, Thornbury, Meaford and Owen Sound areas. After many years of successfully relying on word-of-mouth marketing and referrals to generate business, Todd decided it was time to establish a presence on the Internet. Unfortunately, his first attempt was a disaster. After contracting the job and waiting months, he was unhappy with the result – and…
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