seo Archives | Owen Sound, Collingwood, Thornbury, Meaford

Why this Meaford content writer (serving Owen Sound, Collingwood, and much farther afield) is happy to be called a copywriter

The Internet loves catchphrases. At one time, as this Meaford marketing writer well knows, the term "copywriter" sufficed to describe someone who wrote ads, brochures, case studies, company profiles, advertorials, newsletters, and other informative verbal (i.e. written) communications. I provided marketing writing services in Meaford, Owen Sound, Thornbury, Collingwood, Toronto, and in dozens of other locations in Canada and the United States – and I called myself a copywriter. Then…

Collingwood-area landscaper generates huge ROI with website content marketing

Marketing case studies, Marketing News, Marketing Notes, SEO Tips

It was 2013 before Mark Higginson decided to create a website for his successful landscape design and construction business. But within weeks of launching naturalstonescapes.ca, the website had generated $200,000 in new business for the Meaford-based company – an impressive 4000% ROI. Here's how the right approach to website content marketing can generate high search engine ranking, attract qualified customers, and deliver sales. Mark grew up in the Southern Georgian…

Content marketing/SEO brings Collingwood-Owen Sound area business 4000% ROI

Marketing Notes

We knew the website was working well from the get-go, but until I interviewed my client this week to get some details, I hadn't realized just how well. Stay tuned for the full case study, which illustrates how content marketing (or as we affectionately call it, "info-marketing" - when will that term catch on?) really drives SEO and, more important, sales. We used articles and landing pages specific to various…

You can’t have SEO without content (and that means copywriting)

Marketing Notes, Marketing Tips, SEO Tips

Last night, at a business event, I learned about a local contractor with a very unique product – one that interested me as a homeowner and as a "handy-guy". So I visited his website today. It offered some information on his product and service, and I noted that the contact information figured prominently on every page. So far, so good. But of course I brought a critical eye to my…

Meaford home builder’s extreme website renovation gets results

Marketing case studies, Marketing Notes

Todd Robinson Construction offers custom home building, renovations, additions and other building services in the Collingwood, Thornbury, Meaford and Owen Sound areas. After many years of successfully relying on word-of-mouth marketing and referrals to generate business, Todd decided it was time to establish a presence on the Internet. Unfortunately, his first attempt was a disaster. After contracting the job and waiting months, he was unhappy with the result – and…