
Client profiles and focused website landing pages boost response and search engine rankings for CSBF
The Centre for Small Business Financing offers valuable assistance to business people looking to launch or grow their businesses using government grants and financing. In the past, client lead generation efforts consisted primarily of advertising and direct mail. Today, the organization relies exclusively on inbound Internet leads; it receives substantially more inquiries at a fraction of the cost of traditional efforts. The CSBF achieved this through strategic preparation and placement…