Client profiles and focused website landing pages boost response and search engine rankings for CSBF

Client profiles and focused website landing pages boost response and search engine rankings for CSBF

Marketing case studies, Marketing Notes, SEO Tips
The Centre for Small Business Financing offers valuable assistance to business people looking to launch or grow their businesses using government grants and financing. In the past, client lead generation efforts consisted primarily of advertising and direct mail. Today, the organization relies exclusively on inbound Internet leads; it receives substantially more inquiries at a fraction of the cost of traditional efforts. The CSBF achieved this through strategic preparation and placement…
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How to formulate a marketing strategy

How to formulate a marketing strategy

Marketing Notes, Marketing Tips
Does this sound familiar? When you're busy there's no time, and seemingly, no need, for marketing. When things are slow, it's crisis management time; you've got to get something done and get it done quickly, and damn the planning. If it does, it's time to devote some serious thinking to your strategy and marketing plan. You hear the word "strategy" all the time these days, probably because it has such…
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How to find out what your prospects really want

How to find out what your prospects really want

Marketing Notes, Marketing Tips
When it comes to targeting the buyers for an industrial or business product, you might have a tough time. First off, you don't have the same sort of demographic research that packaged goods marketers have available. And many small companies are run by driven entrepreneurs, who have used great instinct and insight to start the company, but often try and fit reality to their dream, instead of the other way…
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