A strategy for better marketing, stronger marketing
To strengthen your marketing, you need to take a hard look at what you've done in the past, build on what worked, improve what didn't and come up with some brand new approaches. Itemize your past marketing efforts, then: 1. Rationalize on past marketing success and failures You'll do this anyway, so get it over with. Decide that the economy was to blame for the sales slump, that the competition…