Why a customer story’s better than a PowerPoint any day

Why a customer story’s better than a PowerPoint any day

Marketing Notes, Marketing Tips
Here's an article that encapsulates our fundamental philosophy, and adds some science and psych to back it up. It explains how storytelling can convey complex concepts at a deeper level. Telling a customer story or a use case study can be far more powerful than a long presentation, particularly when you're selling a complex product or service. It seems like common sense, and once you try it, you start to…
Read More
Collingwood-area landscaper generates huge ROI with website content marketing

Collingwood-area landscaper generates huge ROI with website content marketing

Marketing case studies, Marketing News, Marketing Notes, SEO Tips
It was 2013 before Mark Higginson decided to create a website for his successful landscape design and construction business. But within weeks of launching naturalstonescapes.ca, the website had generated $200,000 in new business for the Meaford-based company – an impressive 4000% ROI. Here's how the right approach to website content marketing can generate high search engine ranking, attract qualified customers, and deliver sales. Mark grew up in the Southern Georgian…
Read More
Content marketing/SEO brings Collingwood-Owen Sound area business 4000% ROI

Content marketing/SEO brings Collingwood-Owen Sound area business 4000% ROI

Marketing Notes
We knew the website was working well from the get-go, but until I interviewed my client this week to get some details, I hadn't realized just how well. Stay tuned for the full case study, which illustrates how content marketing (or as we affectionately call it, "info-marketing" - when will that term catch on?) really drives SEO and, more important, sales. We used articles and landing pages specific to various…
Read More
Meaford International Film Festival kicks off new season with new responsive website design

Meaford International Film Festival kicks off new season with new responsive website design

Marketing case studies, Marketing News, Marketing Notes
Since 2007, Meaford, Ontario has had its own International Film Festival, affectionately known as MIFF, which treats festival goers to "four nights, four films, and four parties" every Labour Day weekend. This year, the festival features works from South Africa, Serbia, France, the U.S. and Italy, as well as homegrown shorts by young Grey-Bruce filmmakers. And as MIFF kicks off its seventh season, the festival has also launched a brand…
Read More

Warning for website design clients of Catherine Anderson, NBV Studio, Thornbury

Marketing News, Marketing Notes
Business owners in the Owen Sound, Meaford, Thornbury, Beaver Valley, Blue Mountains and Collingwood area who had websites designed by a "local" website design firm during the last few years are now experiencing website design nightmares. Their websites have suddenly disappeared from the Internet. They've lost business email accounts – along with unknown numbers of inquiries, sales and repeat business. And they've lost control over their branding and online reputations…
Read More