Native advertising, discovery advertising, in-feed ads. Advertorial approach hits the digital big time.

Native advertising, discovery advertising, in-feed ads. Advertorial approach hits the digital big time.

Marketing Tips
How you can use programmatic native ads to drive a powerful (and affordable) online campaign Traditional advertorials have found new online life in sponsored content – paid articles in major online publications. But you don't need to spend five figures to leverage this powerful advertorial-based technique. Discover how to use native advertising combined with self-published content and programmatic remarketing ads to attract and nurture your customers. Advertorials work because people…
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How custom WordPress themes serve these Owen Sound/Collingwood area businesses

How custom WordPress themes serve these Owen Sound/Collingwood area businesses

Copywriting Samples, Design Samples, Marketing case studies
WordPress themes (or templates) are a great benefit to web developers. Someone has already taken the time to develop, or incorporate, various styles, effects and layouts for you. The back-end usually lets you tweak colors, position some elements and more. But while you can simply load a WordPress theme, set some settings, and leave it at that — to do it right, you usually need to do a lot more…
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Meaford Big Red Chair Tour wins Ontario economic development marketing award

Meaford Big Red Chair Tour wins Ontario economic development marketing award

Marketing case studies, Marketing News
If you visited anywhere from Leith to Memorial Park in Meaford last summer, you may have noticed one of Meaford's Brobdingnagian Muskoka chairs. Simply put, they're the "best seats in Ontario". Last summer, Meaford set up 10 bright-red Muskoka chairs at attractions and scenic locations across the Municipality. In addition to providing family-size seating and photo-ops,…
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Why a customer story’s better than a PowerPoint any day

Why a customer story’s better than a PowerPoint any day

Marketing Notes, Marketing Tips
Here's an article that encapsulates our fundamental philosophy, and adds some science and psych to back it up. It explains how storytelling can convey complex concepts at a deeper level. Telling a customer story or a use case study can be far more powerful than a long presentation, particularly when you're selling a complex product or service. It seems like common sense, and once you try it, you start to…
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