How custom WordPress themes serve these Owen Sound/Collingwood area businesses

How custom WordPress themes serve these Owen Sound/Collingwood area businesses

Copywriting Samples, Design Samples, Marketing case studies
WordPress themes (or templates) are a great benefit to web developers. Someone has already taken the time to develop, or incorporate, various styles, effects and layouts for you. The back-end usually lets you tweak colors, position some elements and more. But while you can simply load a WordPress theme, set some settings, and leave it at that — to do it right, you usually need to do a lot more…
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Why a customer story’s better than a PowerPoint any day

Why a customer story’s better than a PowerPoint any day

Marketing Notes, Marketing Tips
Here's an article that encapsulates our fundamental philosophy, and adds some science and psych to back it up. It explains how storytelling can convey complex concepts at a deeper level. Telling a customer story or a use case study can be far more powerful than a long presentation, particularly when you're selling a complex product or service. It seems like common sense, and once you try it, you start to…
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Collingwood-area landscaper generates huge ROI with website content marketing

Collingwood-area landscaper generates huge ROI with website content marketing

Marketing case studies, Marketing News, Marketing Notes, SEO Tips
It was 2013 before Mark Higginson decided to create a website for his successful landscape design and construction business. But within weeks of launching naturalstonescapes.ca, the website had generated $200,000 in new business for the Meaford-based company – an impressive 4000% ROI. Here's how the right approach to website content marketing can generate high search engine ranking, attract qualified customers, and deliver sales. Mark grew up in the Southern Georgian…
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You can’t have SEO without content (and that means copywriting)

You can’t have SEO without content (and that means copywriting)

Marketing Notes, Marketing Tips, SEO Tips
Last night, at a business event, I learned about a local contractor with a very unique product – one that interested me as a homeowner and as a "handy-guy". So I visited his website today. It offered some information on his product and service, and I noted that the contact information figured prominently on every page. So far, so good. But of course I brought a critical eye to my…
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Dahlquist Speakers ad campaign creatively demonstrates USP

Dahlquist Speakers ad campaign creatively demonstrates USP

Copywriting Samples, Design Samples, Marketing Notes
This ad campaign was quickly put together to capitalize on a glowing review in an audiophile magazine. Working to a layout which allowed little room for copy, we had to emphasize the benefits of "audiophile home theater speakers" in 50 (or 40, to be more accurate) words or less. Back in the early 90s, these Dahlquist speakers were designed to deliver the depth and detail an audiophile would expect from…
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