copywriting

Why this Meaford content writer (serving Owen Sound, Collingwood, and much farther afield) is happy to be called a copywriter

The Internet loves catchphrases. At one time, as this Meaford marketing writer well knows, the term “copywriter” sufficed to describe someone who wrote ads, brochures, case studies, company profiles, advertorials,

How custom WordPress themes serve these Owen Sound/Collingwood area businesses

WordPress themes (or templates) are a great benefit to web developers. Someone has already taken the time to develop, or incorporate, various styles, effects and layouts for you. The back-end

Why a customer story’s better than a PowerPoint any day

Here’s an article that encapsulates our fundamental philosophy, and adds some science and psych to back it up. It explains how storytelling can convey complex concepts at a deeper level.

Collingwood-area landscaper generates huge ROI with website content marketing

It was 2013 before Mark Higginson decided to create a website for his successful landscape design and construction business. But within weeks of launching naturalstonescapes.ca, the website had generated $200,000

You can’t have SEO without content (and that means copywriting)

Last night, at a business event, I learned about a local contractor with a very unique product – one that interested me as a homeowner and as a “handy-guy”. So

Dahlquist Speakers ad campaign creatively demonstrates USP

This ad campaign was quickly put together to capitalize on a glowing review in an audiophile magazine. Working to a layout which allowed little room for copy, we had to

Lora Bay Living – newsletter helps build community and attract buyers

Lora Bay has become of the most successful real estate developments in the Southern Georgian Bay area. Located between Meaford and Thornbury on a beautiful sweep of Nottawasaga Bay, the

Marketing materials for Northridge Homes at Cobble Beach include brochure, ads

Northridge Homes positioned itself as the official custom builder at Cobble Beach, offering lots on prime locations at this prestigious golf course north of Owen Sound, Ontario. For this completely

Sample advertorials to spark your print and online marketing

Advertorials placed in print and online publications targeting your customers can be extremely powerful marketing tools. Check out these examples to get ideas on how you can use advertorials in

Discover six simple tweaks you can make – by April 28 – to increase leads from your website

Just started working with Vic on our website… he is prompt with any changes I wanted to make and has listened to my wants and needs. He is knowledgeable and makes suggestions for the future. Very happy with his service! Highly recommend!

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Lesley Telsfer, Owner, Rocklyn Inn Bed and Breakfast

Rocklyn, Ontario

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myFavoriteMarketer, based in Meaford, Ontario, has been helping clients grow their businesses with effective marketing materials for 40 years.

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