Browse 20 years (and beyond) of myFavoriteMarketer.com

Browse 20 years (and beyond) of myFavoriteMarketer.com

Marketing News
Today marks a big work anniversary for me. I registered the domain myFavoriteMarketer.com 20 years ago today on August 24, 2001. (For four years prior to this, I'd promoted my copywriting and marketing business with subdomain websites at meaford.com and BMTS, building up my HTML familiarity in the process. But this was my first "real" domain.) If one measure of a trustworthy service provider is longevity and consistency, I think…
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How custom WordPress themes serve these Owen Sound/Collingwood area businesses

How custom WordPress themes serve these Owen Sound/Collingwood area businesses

Copywriting Samples, Design Samples, Marketing case studies
WordPress themes (or templates) are a great benefit to web developers. Someone has already taken the time to develop, or incorporate, various styles, effects and layouts for you. The back-end usually lets you tweak colors, position some elements and more. But while you can simply load a WordPress theme, set some settings, and leave it at that — to do it right, you usually need to do a lot more…
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Meaford Scarecrow Invasion website design and hosting donated by myFavoriteMarketer

Meaford Scarecrow Invasion website design and hosting donated by myFavoriteMarketer

Marketing News
If you've been through Meaford, Ontario in the last week or two, you'll know that Meaford's Scarecrow Invasion 2014 is on. This year the theme of the popular event is "Scarecrows Go To The Movies", and the star-struck straw-men and women are gala-vanting all over the place, decked out in tuxes and gowns and renacting scenes from your favorite films. MyFavoriteMarketer is pleased to be an honourary scarecrow by virtue…
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Collingwood-area landscaper generates huge ROI with website content marketing

Collingwood-area landscaper generates huge ROI with website content marketing

Marketing case studies, Marketing News, Marketing Notes, SEO Tips
It was 2013 before Mark Higginson decided to create a website for his successful landscape design and construction business. But within weeks of launching naturalstonescapes.ca, the website had generated $200,000 in new business for the Meaford-based company – an impressive 4000% ROI. Here's how the right approach to website content marketing can generate high search engine ranking, attract qualified customers, and deliver sales. Mark grew up in the Southern Georgian…
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Meaford International Film Festival kicks off new season with new responsive website design

Meaford International Film Festival kicks off new season with new responsive website design

Marketing case studies, Marketing News, Marketing Notes
Since 2007, Meaford, Ontario has had its own International Film Festival, affectionately known as MIFF, which treats festival goers to "four nights, four films, and four parties" every Labour Day weekend. This year, the festival features works from South Africa, Serbia, France, the U.S. and Italy, as well as homegrown shorts by young Grey-Bruce filmmakers. And as MIFF kicks off its seventh season, the festival has also launched a brand…
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