Browse copywriting samples, including direct-response mail materials, website content marketing, case studies, newsletters, articles, and more. Since 1987, I’ve helped businesses across North America generate leads, increase sales and grow their businesses with effective marketing copy. You get a writer well-versed in the techniques of direct response and sales writing, but you also get a born storyteller and trained journalist who knows how to grab a reader’s attention in two seconds and explain the most complex ideas clearly and convincingly.

More copywriting case studies here.

Blundstone Canada | footwear manufacturer/wholesaler

articles | blogs and website content

I wrote a number of blog post/articles based on interviews with “brand ambassadors”, including musicians and inspiring personalities. Here are a couple of examples.

RainKing Software | Tech industry decision-maker database and CRM system

case studies and white papers

Contacted clients, interviewed, drafted, and secured approval for dozens of case studies and testimonials for website. Clients included sales executives and C-level executives. RainKing acquired by Discover.org.

Researched and wrote all case studies linked from this archived page.

Prepared “mini white papers” (if that’s not too much of a contradiction in terms) on hot-button issues for prospects.

Bigdough.com | Pioneer in online database/CRM space focusing on investor relations

articles | blogs, case studies, and direct response copy

I was the lead marketing copywriter for the start-up and early growth stage of this successful, pioneering online database and CRM. Bigdough was acquired by Thomson Reuters.

Projects included direct marketing packages. Generated investor relations leads for inside sales followup. Also contacted clients, interviewed, drafted, and secured approval for dozens of case studies and testimonials for website. Clients included investor relations executives and salespeople.

I wrote copy and managed design for these advertorial tearsheets (incorporating real case studies) used in direct marketing packages.

Thomson Reuters, Carswell | Legal & Business Publications

direct response copy

During the last 27 years, I’ve written copy for more than 200 (at least!) direct marketing packages, sales letters, brochures, emails, and social media ads for different legal and business marketing groups.

Links to finished art or draft copy as provided.

Cannabis Law – the first book to market to examine the new legislation: direct mail piece for corporate/commercial practitioners. I also wrote separate DMs for law enforcement and government/administrative employees, and a letter for the academic market.

Meaford Haven | Real Estate Development

articles | blogs

For three years, I solely maintained a regular, extensive blog for this “retirement/aging-in-place” residential development &mdash writing and publishing articles of varying length up to three times a week. I developed article ideas; researched them online and conducted interviews as required; wrote them; created or found graphics; and posted them.

Article topics covered a wide range. Profiles of local business and events generated traffic and interest from people checking out the area, and relevant real estate topics helped beef up our SEO for those interested in local real estate. With more than 300 articles, the site continues to turn up near the top of Google for many Meaford-related searches.

Had a lot of fun with this story about The Ghost of the Meaford Museum. (I also created the “book cover” image.)

Consumer Centre Inc. | Business Financing Publications

articles | blogs and case studies

Researched and wrote more than 300 success stories for Canadian and Australian websites, profiling a different small business owner every week. Interviewed subjects, wrote profiles, sourced images, and uploaded articles.

Prepared all articles linked on this archive and subsequent pages.

Lora Bay | Real Estate Development

newsletters | e-news

My team developed a quarterly newsletter for this major golf course residential development to create a sense of community among homeowners and prospective homeowners.

Canadian Divorce Resource Centre | Publisher

articles | blogs

I conceived, wrote, and managed design of this advertorial piece, which was mailed to prospects as a magazine tearsheet.

Canadian Tire Autoroute Magazine

articles | blogs

Wrote regular events page and features for national publication.

Slipping and Sliding – Ice racing feature article
(I manually highlighted sections that were meant to be blockquotes, as they were actual quotes from interview subjects.)