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relationship marketing

Canada’s Anti-Spam Legislation – Don’t panic! Do it right.

In less than a week, Canada’s Anti-Spam Legislation comes into effect. From the emails I’ve been receiving, this has sent companies into panic mode. “This will be your last email from us unless you opt-in now,” declares one of them. I’m happy to click if I want to



Grassroots marketing and networking take Meaford food bank to the top

When Fionnuala Sparling handed me the little slip of paper at the community event we were both participating in, it seemed like a charming, low-tech – old fashioned, you might say – way of getting the word out about her project. Two months later, those slips of paper



Six ways to turn your customers into marketing consultants

Your best marketing consultants are closer than you think, and they probably won’t charge you a penny. Your clients and customers can give you insight, advice and actual one-on-one marketing you couldn’t get anywhere else – at any price. Here are just a few ways to make your



Ten newsletter tips to get results

Print, online, or ezine – newsletters are a powerful marketing tool. Maybe you’ve considered the possibility of creating a regular newsletter to send out to your customers, but you’re daunted by the commitment. You could hire a professional to do the job for you, or if you’re a



Event networking tips to make every occasion a marketing success

It’s cheap, it’s easy and it can be a lot of fun. It can also bring you new business opportunities without the expense and hassle of traditional advertising. Event networking is probably the least expensive, most effective mode of public relations you can develop as a marketing strategy.


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