Grassroots marketing and networking take Meaford food bank to the top

Grassroots marketing and networking take Meaford food bank to the top

Marketing News, Marketing Notes
When Fionnuala Sparling handed me the little slip of paper at the community event we were both participating in, it seemed like a charming, low-tech – old fashioned, you might say – way of getting the word out about her project. Two months later, those slips of paper (along with the more conventional promotional and marketing methods of our day and age – such as Facebook and Twitter) have generated…
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Six ways to turn your customers into marketing consultants

Six ways to turn your customers into marketing consultants

Marketing Tips
Your best marketing consultants are closer than you think, and they probably won't charge you a penny. Your clients and customers can give you insight, advice and actual one-on-one marketing you couldn't get anywhere else – at any price. Here are just a few ways to make your customers part of your marketing team. Build a powerful testimonial archive Testimonials are one of the most persuasive marketing tools you can…
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Ten newsletter tips to get results

Ten newsletter tips to get results

Marketing Tips
Print, online, or ezine – newsletters are a powerful marketing tool. Maybe you've considered the possibility of creating a regular newsletter to send out to your customers, but you're daunted by the commitment. You could hire a professional to do the job for you, or if you're a do-it-yourselfer, use these tips to get started. 1. Keep it short. In print, two, four, or eight pages, max. Give a lot…
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Event networking tips to make every occasion a marketing success

Event networking tips to make every occasion a marketing success

Marketing Tips
It’s cheap, it’s easy and it can be a lot of fun. It can also bring you new business opportunities without the expense and hassle of traditional advertising. Event networking is probably the least expensive, most effective mode of public relations you can develop as a marketing strategy. The contact is one-on-one, personal, and in many instances, entirely social. To become a successful event networker, you have to do two…
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