relationship marketing

Native advertising, discovery advertising, in-feed ads. Advertorial approach hits the digital big time.

How you can use programmatic native ads to drive a powerful (and affordable) online campaign Traditional advertorials have found new online life in sponsored content – paid articles in major

Canada’s Anti-Spam Legislation – Don’t panic! Do it right.

In less than a week, Canada’s Anti-Spam Legislation comes into effect. From the emails I’ve been receiving, this has sent companies into panic mode. “This will be your last email

Grassroots marketing and networking take Meaford food bank to the top

When Fionnuala Sparling handed me the little slip of paper at the community event we were both participating in, it seemed like a charming, low-tech – old fashioned, you might

Six ways to turn your customers into marketing consultants

Your best marketing consultants are closer than you think, and they probably won’t charge you a penny. Your clients and customers can give you insight, advice and actual one-on-one marketing

Ten newsletter tips to get results

Print, online, or ezine – newsletters are a powerful marketing tool. Maybe you’ve considered the possibility of creating a regular newsletter to send out to your customers, but you’re daunted

Event networking tips to make every occasion a marketing success

It’s cheap, it’s easy and it can be a lot of fun. It can also bring you new business opportunities without the expense and hassle of traditional advertising. Event networking

Why your business needs a newsletter

Whether you mail it to their post-box or their Outlook inbox, producing a newsletter to promote your business will grow your profits. Here’s why newsletters work. A newsletter helps forge

Your website content has been a big help to our website. Your DIY tips provide customers with more to look at and interest them on the website. Your articles are timely, easy to use, and a great asset to our website. And it was so easy… we don’t have to...

Ray Shaw, Marketing Manager, AB Lumber

Pembroke, New Hampshire

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