In good part through Vic Michener’s marketing and copywriting efforts, we have grown bigdough from a tiny company to the leading firm in the capital markets database and software industry — a very profitable company, with more than 100 employees around the world.
I live and die by how many generated sales leads there are, and Vic has been a tremendous asset in getting more focused leads through his marketing efforts. He resurrected depressed response rates for our firm with a unique advertorial direct marketing package. Later, his ‘telegram’ DM letter brought even better results.
I vetted several marketing agencies when I moved my business from the GTA to Collingwood, and most of them were really just interested in telling me what they had to offer – assuming that they knew what my business was. Vic and his company were the only ones that spent the first 2 or 3 hours just asking questions to try to truly understand my business.
The next step Vic took was to provide feedback to me on what he had learned, in order to make sure he understood. Vic was able to take the understanding he gained from the questioning and feedback to help me define my unique value proposition and my market niche. This led to the a sound marketing strategy and the creation of a website that was truly reflective of my business. The web site Vic created acts as a trust and credibility builder, as well as a way to generate client leads.
As we continued to develop the offering and the site, Vic was always available in a timely manner to help with the development of special offers and white papers that led to more web site visits.
Another important part of what MyFavouriteMarketer provided was training to me so that I could more or less maintain and change the web site on my own, as I added blogs, and as my business shifted in response to consumer tastes and preferences.
Mostly now, I maintain the web site on my own but continue the relationship with Vic through the web hosting he is providing. I have no issue picking up the phone to speak with Vic about any issue that I may need advice on, or any technical matter that may need attending to. Vic has a friendly, helpful manner, is low-key and does not put pressure on to make a quick decision. His pricing is reasonable, he is always available in a timely manner, and he truly has the best interests of his clients at heart.
I came to Vic Michener to rescue me from a website designer who’d left town with my website not nearly to the level promised. I’m much happier with the website design and website content Vic presented – which included all the copywriting and a logo design I’m very happy with.
I like the attention to detail Vic gave to everything. Unlike the previous website designer, Vic took the time to learn what I wanted to achieve with my website, and it’s clear he understands it. The time and effort he put into it really stands out to me. It was clear that he wasn’t going to be happy until I was happy, and that goes a long way when you’re doing something as important as your website.
Within a couple of days of launching, my website was already ranking well for some of our identified search terms, and Vic has suggested ways to increase that even more.
This is outstanding… a great story. Thank you! I’m getting tons of mileage out of the quantitative case studies. I’m very happy with the work you’ve been doing – understanding our business and our goals, engaging with clients, and infusing the cases with meaty content and strong writing.
While my website is doing “what it’s supposed to do” – it looks good, has lots of information and is easy to navigate – I’m still very impressed by the actual results.
SEO: Vic built my site so that we would rank highly for a number of relevant searches, and within a few days of going live, naturalstonescapes.ca was on page one of Google for most of these. Less than a week after launching I got a waterfall landscaping project in Collingwood, which stemmed from someone searching for local landscapers with this specific expertise, finding our site, and seeing our work. Within a month, we’d secured a full pool landscaping job in Thornbury from someone who first visited our website. Another lead arrived this morning… they even filled out our project form.
With the website showcasing our work, even my business cards work harder now. We’re doing an indoor concrete pool – a large contract – thanks to a Grey-Bruce homeowner seeing my card and visiting my site. The site is still less than two months old!
The tone of the website, which comes across in the feature articles Vic wrote and the design and our photos, means that the calls we’re getting are from the right clientele – people with fine homes looking for large, quality landscaping projects.
We sell very rare and fine quality antiques and we needed to tell the world about it. An effective website is essential in this regard, but having an effective and attractive website had proved to be a great challenge for us. We had purchased and tried different software packages. We hired two different firms, and we attempted to use templates by subscription. Much money was spent as well as time and frustration.
What we needed was someone who could teach us the essentials of a website package so that we could then add to that site as we needed. Furthermore we needed someone who could work out the bugs as they inevitably would arise.
Through Christopher Thomas at the Meaford Film Festival we learned about Vic. Vic custom designed our site. He shepherded us through the learning stage with great patience, and then was there for us as we would try new things.
As a result we now have a website that we look forward to working on and people tell us what an attractive site it is.
Every business needs a website today but woefully few are capable of teaching their clients how to set one up. We have a person right here in The Blue Mountains who is capable of guiding us through the process with humour and kindness and does so at an affordable fee: something else that is necessary for small business.
I came to Vic beyond frustrated after working with another website designer who couldn’t communicate, or even bother to understand my needs. This was an Owen Sound website company that largely monopolizes the area, in fact!
Given my previous experience with the “other” guy, and with a semi-completed website that really didn’t function well and wasn’t a positive reflection of my business and what it represents, I was skeptical and cautious.
After several physical meetings and telephone conversations with the “other” guy, I was never able to accomplish what I was able to with Vic in a couple of telephone conversations and emails. I had a telephone meeting with Vic, in which we discussed my vision for the website and my business. He took the time to understand my business’ needs, and how to make the site go to work for me. He put together a proposal for my review and executed it flawlessly, giving me a fully functional website that I’m able to update and maintain myself with ease. He redesigned sections of the site, added automatic functions, and wrote friendly descriptions of my business and my service. Vic created something that I could have only imagined!
SEO – “Number One in Google”: I can’t begin to thank Vic Michener, of myFavoriteMarketer.com, enough, for all that he has done for my business. Within a few weeks of the relaunched website, Vic took my business to Number One in Google’s search engine for “Owen Sound DJ”.
I asked Vic Michener to design my website because the samples I’d seen of his work were all eye-catching and effective.
I’d been operating for four years with a do-it-yourself website that I could alter whenever I wanted. That worked for me for a while because I was trying to define how to market my unique services and I could try different things. But I ended up with a dense and technical website that wouldn’t appeal much to anyone, and I knew I needed a professional makeover.
Working with Vic was a treat because he understood my predicament; I wanted a site that would welcome people and guide them to the services they needed in a way that communicated plainly.
Vic took my dense prose and made it accessible. He gave me a banner with products displayed, random rotation of the testimonials I’ve collected, and a blog, so that I can carry on adding my own dense prose, for those who like such things.
SEO improves: When the site was published, I monitored its traffic carefully with Google Analytics (which Vic set up for me). It’s been a few months now and I can see that the site is working as it is meant to. My only interest is in the local regional market (Port Elgin to the Bruce Peninsula to Wasaga Beach – including Southampton, Owen Sound, Wiarton, Meaford, Markdale, Flesherton, Thornbury, Collingwood) and the site is designed to specifically emphasize the areas I serve, so foreign visitors who find me immediately bounce away. But those in my area, who are looking for services like these, find me on Google and end up spending several minutes and browsing several pages and then actually calling me. That never happened before.
Since I’ve had this site, I have stepped up marketing contacts with potential clients knowing that if they take the time to visit my website they will be mightily impressed. I can’t say enough to recommend My Favorite Marketer.
I’m very excited about this new site. Not only does it provide a vibrant source of information, but it captures the vitality and vast scope that is MIFF. I’ve always said that while the films are the corner stone, MIFF is truly a festival and this website reflects that.
Working with you and exchanging those many late night emails was a stimulating experience. I appreciate how willing and able you were to constantly adapt and incorporate the dozens of additions and changes that kept cropping up. The experience and the product surpassed all my expectations. Thank you.
Got a call from Elena Opasini from Centre Magazine. She had some experts rate our website against several others in the industry and they rated it way at the top.
When we opened the Business Information Centre at the Meaford & District Chamber of Commerce office we needed to create marketing materials that summed up the programs and information we were providing. Vic and his team at myFavoriteMarketer.com were very helpful in guiding our project, creating a message and graphics which would capture the spirit of our new venture.
Operating an e-commerce store was a huge learning curve for us, and we are so grateful for the many hours that Vic spent patiently answering our questions (in language we could understand) and guiding us along until we could stand on our own.
He designed an uncomplicated, easy-to-navigate website that our customers rave about. Our e-store lists approximately 2,500 items and could have been a daunting task as well as a very time consuming one to update items individually, however, thanks to Vic’s ingenuity, we can update the entire catalogue whenever needed, only taking about five minutes – incredibly time saving.
Having a well designed website is allowing us to reach beyond the walls of our store to increase sales. We know we made the ‘right’ decision to launch a website and we know we went to the ‘right’ person to bring this decision to reality.
For personal, friendly and expert service we, recommend that you contact Vic Michener of myFavoriteMarketer — you’ll be glad you did.
As for your copy, it was right on the money. It is rare to find a new writer who, with only one briefing, can both hone in on the issue and express it so clearly.
Vic and Jocelyn have been instrumental in communicating to people what the Dam Pub is all about – writing articles, website content, and a regular newsletter. They say what I want to say, and free up my time to run my business. They worked closely with my webmaster to create an interesting, fun and well-written website that customers love to visit. Vic and Jocelyn are easy to work with, listen to me and care about my customers.
You exceeded our expectations in your writing capabilities and in your final delivery… You very carefully geared your work to the appropriate audience and selected a professional yet easy-to-understand tone.
Fabulous… just fabulous. If the rest of the stuff is going to be like this, then that is exactly what we’re looking for. It looks so good. I’m very impressed, and so is my partner.
Thanks for the great job. You were right on the money with the marketing plan you set up for BlueView Chalets. We were thrilled with the service and loved the brochure, website and billboard.
Your website content has been a big help to our website. Your DIY tips provide customers with more to look at and interest them on the website. Your articles are timely, easy to use, and a great asset to our website. And it was so easy… we don’t have to do the work.
Vic is a talented copywriter and marketer who really understands our customers and products. He asks great questions, does meticulous research, offers creative approaches – and always delivers great copy that is on target, on time and on budget.
I wanted to let you know that I just got an amazing contract with a museum, solely through the strength of my website. They commented about it a few times, so thanks for being so good at what you do!
My e-commerce website looks great and works hard for me.
We’ve had so many awesome compliments on our website. Tons. Everybody that has ever visited it loves it. And we’ve been busy with bookings that have come from people who’ve seen the website. We know they’ve come because of the website because they use phrases that only appear there – and they tell us how much they love the site.
We also love that we can easily update our own products, packages and services.
We’ve had dozens of providers come in saying that can take it over; but we say that we only deal with you.
You’re the copywriter I’ve turned to, more than any other, for more than five years… You take initiative to get complete information, offer useful recommendations pertaining to design and complete projects on time. You’re a talented, seasoned copywriter, and I would not hesitate to recommend you for your creativity, reliability, accuracy, professionalism and personality.
We’ve often been asked if our ‘Employer Solutions’ logo and materials were produced by a national company. People are surprised that a local company created our entire campaign.
Vic and Jocelyn took time to tour our development site and find out everything they could about the project. Because of this, they were able to understand our market and the purpose of our website. I love the site. It is simple, and yet says everything I was hoping for.