publicity

A press release that's truly newsworthy or tells a story worth reading is still a powerful method of getting your business story in online publications, print publications and broadcast media. Use these three tips to get your story to the top. 1. Make it easy on the editor by providing the release in a format they can easily use and tweak. While a PDF is a universally easy-to-read format, it's…

Every day an editor receives stacks of press releases. Only a few will make it into his publication. These few will: 1. Have something to say. That is, they'll have some news which will be of interest to the publication's readers. 2. Say it in a natural editorial style. Press releases should make an editor's job easier -- not harder. If a release must be deciphered and totally re-written for…