website content Archives | Owen Sound, Collingwood, Thornbury, Meaford

Browse 20 years (and beyond) of myFavoriteMarketer.com

Today marks a big work anniversary for me. I registered the domain myFavoriteMarketer.com 20 years ago today on August 24, 2001. (For four years prior to this, I'd promoted my copywriting and marketing business with subdomain websites at meaford.com and BMTS, building up my HTML familiarity in the process. But this was my first "real" domain.) If one measure of a trustworthy service provider is longevity and consistency, I think…

Why this Meaford content writer (serving Owen Sound, Collingwood, and much farther afield) is happy to be called a copywriter

Marketing Notes

The Internet loves catchphrases. At one time, as this Meaford marketing writer well knows, the term "copywriter" sufficed to describe someone who wrote ads, brochures, case studies, company profiles, advertorials, newsletters, and other informative verbal (i.e. written) communications. I provided marketing writing services in Meaford, Owen Sound, Thornbury, Collingwood, Toronto, and in dozens of other locations in Canada and the United States – and I called myself a copywriter. Then…

How custom WordPress themes serve these Owen Sound/Collingwood area businesses

Copywriting Samples, Design Samples, Marketing case studies

WordPress themes (or templates) are a great benefit to web developers. Someone has already taken the time to develop, or incorporate, various styles, effects and layouts for you. The back-end usually lets you tweak colors, position some elements and more. But while you can simply load a WordPress theme, set some settings, and leave it at that — to do it right, you usually need to do a lot more…

Why a customer story’s better than a PowerPoint any day

Marketing Notes, Marketing Tips

Here's an article that encapsulates our fundamental philosophy, and adds some science and psych to back it up. It explains how storytelling can convey complex concepts at a deeper level. Telling a customer story or a use case study can be far more powerful than a long presentation, particularly when you're selling a complex product or service. It seems like common sense, and once you try it, you start to…

Collingwood-area landscaper generates huge ROI with website content marketing

Marketing case studies, Marketing News, Marketing Notes, SEO Tips

It was 2013 before Mark Higginson decided to create a website for his successful landscape design and construction business. But within weeks of launching naturalstonescapes.ca, the website had generated $200,000 in new business for the Meaford-based company – an impressive 4000% ROI. Here's how the right approach to website content marketing can generate high search engine ranking, attract qualified customers, and deliver sales. Mark grew up in the Southern Georgian…