Collingwood-area landscaper generates huge ROI with website content marketing

Collingwood-area landscaper generates huge ROI with website content marketing

Marketing case studies, Marketing News, Marketing Notes, SEO Tips
It was 2013 before Mark Higginson decided to create a website for his successful landscape design and construction business. But within weeks of launching naturalstonescapes.ca, the website had generated $200,000 in new business for the Meaford-based company – an impressive 4000% ROI. Here's how the right approach to website content marketing can generate high search engine ranking, attract qualified customers, and deliver sales. Mark grew up in the Southern Georgian…
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You can’t have SEO without content (and that means copywriting)

You can’t have SEO without content (and that means copywriting)

Marketing Notes, Marketing Tips, SEO Tips
Last night, at a business event, I learned about a local contractor with a very unique product – one that interested me as a homeowner and as a "handy-guy". So I visited his website today. It offered some information on his product and service, and I noted that the contact information figured prominently on every page. So far, so good. But of course I brought a critical eye to my…
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Client profiles and focused website landing pages boost response and search engine rankings for CSBF

Client profiles and focused website landing pages boost response and search engine rankings for CSBF

Marketing case studies, Marketing Notes, SEO Tips
The Centre for Small Business Financing offers valuable assistance to business people looking to launch or grow their businesses using government grants and financing. In the past, client lead generation efforts consisted primarily of advertising and direct mail. Today, the organization relies exclusively on inbound Internet leads; it receives substantially more inquiries at a fraction of the cost of traditional efforts. The CSBF achieved this through strategic preparation and placement…
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