Articles vs advertising

Articles vs advertising

Marketing Notes, Marketing Tips
To promote his home center, Steve Lundon went beyond traditional advertising. Instead, the owner of Northern Do-it Center in Fort Frances, Ontario published weekly how-to and DIY articles in the Fort Frances Times newspaper. "The tips are a great marketing tool," said Steve. "Customers tell me they love checking our site for info and ideas, and can’t wait for the next tip of the week. Naturally, when it comes time…
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How to teach your customers to buy

How to teach your customers to buy

Marketing Tips
Customers who frequent Peninsula TIM-BR Mart in Miller Lake, Ontario often come away with more than tools, nails and lumber. They come away with the knowledge to do something with their purchases -- plus ideas and tips that will keep them coming back. Clinics on framing and drywalling and product demonstrations by suppliers fire up do-it-yourselfers to launch new projects, and very likely, buy more. Educating your customers may be…
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Sample advertorials to spark your marketing

Sample advertorials to spark your marketing

Copywriting Samples, Design Samples, Marketing case studies, Marketing Notes, Marketing Tips
Advertorials placed in publications targeting your customers can be extremely powerful marketing tools. We provided weekly articles on home maintenance and DIY advice to hardware stores and lumber dealers to publish in their local newspapers. These instant "columnists" were able to position themselves as experts, offer customers ideas to spark their enthusiasm, and earn appreciation for their help and advice. As an added bonus, because the articles provided truly valuable…
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