You can’t have SEO without content (and that means copywriting)

You can’t have SEO without content (and that means copywriting)

Marketing Notes, Marketing Tips, SEO Tips
Last night, at a business event, I learned about a local contractor with a very unique product – one that interested me as a homeowner and as a "handy-guy". So I visited his website today. It offered some information on his product and service, and I noted that the contact information figured prominently on every page. So far, so good. But of course I brought a critical eye to my…
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Meaford home builder’s extreme website renovation gets results

Meaford home builder’s extreme website renovation gets results

Marketing case studies, Marketing Notes
Todd Robinson Construction offers custom home building, renovations, additions and other building services in the Collingwood, Thornbury, Meaford and Owen Sound areas. After many years of successfully relying on word-of-mouth marketing and referrals to generate business, Todd decided it was time to establish a presence on the Internet. Unfortunately, his first attempt was a disaster. After contracting the job and waiting months, he was unhappy with the result – and…
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Content marketing: Regular, reputable blog achieves top ranking and inbound leads for Meaford Haven retirement community

Content marketing: Regular, reputable blog achieves top ranking and inbound leads for Meaford Haven retirement community

Marketing case studies, Marketing Notes
Meaford Haven was conceived as a Three Seasons Community®, where people could enjoy all of their retirement years, from the active early years on, in one neighbourhood. Incorporating bungalows, mid-rise condominiums, apartments and a retirement residence, Meaford Haven offers retirees the chance to choose their preferred lifestyle now – and adapt it as time goes on. While Meaford Haven was still working its way through the approval processes in this…
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