Re-brand and re-position your company to succeed – a lesson from Lisa Simpson

Re-brand and re-position your company to succeed – a lesson from Lisa Simpson

Marketing Tips
In response to derisive comments from brother Bart regarding her new babysitting business, Lisa retorts, "I'm not just a babysitter. I'm in the business of supplying peace of mind for one dollar an hour." What a positioning statement! Lisa has the ability to translate a feature into a benefit, and to define her enterprise not only by the service she sells, but by what the service means to her customers.…
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Ten newsletter tips to get results

Ten newsletter tips to get results

Marketing Tips
Print, online, or ezine – newsletters are a powerful marketing tool. Maybe you've considered the possibility of creating a regular newsletter to send out to your customers, but you're daunted by the commitment. You could hire a professional to do the job for you, or if you're a do-it-yourselfer, use these tips to get started. 1. Keep it short. In print, two, four, or eight pages, max. Give a lot…
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How to teach your customers to buy

How to teach your customers to buy

Marketing Tips
Customers who frequent Peninsula TIM-BR Mart in Miller Lake, Ontario often come away with more than tools, nails and lumber. They come away with the knowledge to do something with their purchases -- plus ideas and tips that will keep them coming back. Clinics on framing and drywalling and product demonstrations by suppliers fire up do-it-yourselfers to launch new projects, and very likely, buy more. Educating your customers may be…
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Event networking tips to make every occasion a marketing success

Event networking tips to make every occasion a marketing success

Marketing Tips
It’s cheap, it’s easy and it can be a lot of fun. It can also bring you new business opportunities without the expense and hassle of traditional advertising. Event networking is probably the least expensive, most effective mode of public relations you can develop as a marketing strategy. The contact is one-on-one, personal, and in many instances, entirely social. To become a successful event networker, you have to do two…
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A strategy for better marketing, stronger marketing

A strategy for better marketing, stronger marketing

Marketing Tips
To strengthen your marketing, you need to take a hard look at what you've done in the past, build on what worked, improve what didn't and come up with some brand new approaches. Itemize your past marketing efforts, then: 1. Rationalize on past marketing success and failures You'll do this anyway, so get it over with. Decide that the economy was to blame for the sales slump, that the competition…
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