How to formulate a marketing strategy

How to formulate a marketing strategy

Marketing Notes, Marketing Tips
Does this sound familiar? When you're busy there's no time, and seemingly, no need, for marketing. When things are slow, it's crisis management time; you've got to get something done and get it done quickly, and damn the planning. If it does, it's time to devote some serious thinking to your strategy and marketing plan. You hear the word "strategy" all the time these days, probably because it has such…
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How to find out what your prospects really want

How to find out what your prospects really want

Marketing Notes, Marketing Tips
When it comes to targeting the buyers for an industrial or business product, you might have a tough time. First off, you don't have the same sort of demographic research that packaged goods marketers have available. And many small companies are run by driven entrepreneurs, who have used great instinct and insight to start the company, but often try and fit reality to their dream, instead of the other way…
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