Four steps to a winning product position

Four steps to a winning product position

Marketing Tips
Forget the daily scramble for a minute, and think about what made you passionate about your business in the first place. Take a fresh look at your product or service and list the things that make it better than competing products or services. These are your features, the built-in factors that make it faster, stronger, more effective, easier to use. Next, make a list of how those features translate into…
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Promote your business on a budget – more from the Miserly Marketer

Promote your business on a budget – more from the Miserly Marketer

Marketing Tips
Marketing doesn't have to cost a lot. Here are five more cheap ways to attract business. 1. Do unique things with discounts. Don't just give away your profits by mass distributing coupons. Create a sense of value by letting customers win or earn coupons, as they would in a frequent buyer club. Sell gift certificates at a discount to get up-front money for capital expenses or other advertising. 2. Use…
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How to formulate a marketing strategy

How to formulate a marketing strategy

Marketing Notes, Marketing Tips
Does this sound familiar? When you're busy there's no time, and seemingly, no need, for marketing. When things are slow, it's crisis management time; you've got to get something done and get it done quickly, and damn the planning. If it does, it's time to devote some serious thinking to your strategy and marketing plan. You hear the word "strategy" all the time these days, probably because it has such…
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How to find out what your prospects really want

How to find out what your prospects really want

Marketing Notes, Marketing Tips
When it comes to targeting the buyers for an industrial or business product, you might have a tough time. First off, you don't have the same sort of demographic research that packaged goods marketers have available. And many small companies are run by driven entrepreneurs, who have used great instinct and insight to start the company, but often try and fit reality to their dream, instead of the other way…
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