Why your business needs a newsletter

Whether you mail it to their post-box or their Outlook inbox, producing a newsletter to promote your business will grow your profits. Here’s why newsletters work.

  • A newsletter helps forge relationships with your customers. You’re giving them something of value and telling them something about yourself.
  • A newsletter can establish you as an expert in your field.
  • It provides you with a vehicle for updating customers about products, staff, special offers, and changes or developments in your business.
  • Its news-like format conveys a credibility you just don’t get in a promotional brochure or sales flyer.
  • Your newsletter makes it easy to keep in regular contact with customers. It gives you a tool to generate new prospects. It’s also a powerful public relations tool.
  • It can provide valuable feedback from your customers.
  • A newsletter keeps you involved with your staff and improves employee communication.
  • Finally, a newsletter helps you to focus on the many aspects of running your business: it requires you to analyze your current position, become innovative, plan ahead, and stay on top of the needs of your clientele.

You’ve been instrumental in communicating to people what the Dam Pub is all about – writing articles, website content, and a regular newsletter. You say what I want to say, and free up my time to run my business. You work closely with my webmaster to create an interesting, fun...

Gord Price, The Dam Pub

Thornbury, Ontario

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