Promote your business on a budget – more from the Miserly Marketer

Promote your business on a budget – more from the Miserly Marketer

Marketing Tips
Marketing doesn't have to cost a lot. Here are five more cheap ways to attract business. 1. Do unique things with discounts. Don't just give away your profits by mass distributing coupons. Create a sense of value by letting customers win or earn coupons, as they would in a frequent buyer club. Sell gift certificates at a discount to get up-front money for capital expenses or other advertising. 2. Use…
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Content marketing: Regular, reputable blog achieves top ranking and inbound leads for Meaford Haven retirement community

Content marketing: Regular, reputable blog achieves top ranking and inbound leads for Meaford Haven retirement community

Marketing case studies, Marketing Notes
Meaford Haven was conceived as a Three Seasons Community®, where people could enjoy all of their retirement years, from the active early years on, in one neighbourhood. Incorporating bungalows, mid-rise condominiums, apartments and a retirement residence, Meaford Haven offers retirees the chance to choose their preferred lifestyle now – and adapt it as time goes on. While Meaford Haven was still working its way through the approval processes in this…
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Client profiles and focused website landing pages boost response and search engine rankings for CSBF

Client profiles and focused website landing pages boost response and search engine rankings for CSBF

Marketing case studies, Marketing Notes, SEO Tips
The Centre for Small Business Financing offers valuable assistance to business people looking to launch or grow their businesses using government grants and financing. In the past, client lead generation efforts consisted primarily of advertising and direct mail. Today, the organization relies exclusively on inbound Internet leads; it receives substantially more inquiries at a fraction of the cost of traditional efforts. The CSBF achieved this through strategic preparation and placement…
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How to formulate a marketing strategy

How to formulate a marketing strategy

Marketing Notes, Marketing Tips
Does this sound familiar? When you're busy there's no time, and seemingly, no need, for marketing. When things are slow, it's crisis management time; you've got to get something done and get it done quickly, and damn the planning. If it does, it's time to devote some serious thinking to your strategy and marketing plan. You hear the word "strategy" all the time these days, probably because it has such…
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