Event networking tips to make every occasion a marketing success

Event networking tips to make every occasion a marketing success

Marketing Tips
It’s cheap, it’s easy and it can be a lot of fun. It can also bring you new business opportunities without the expense and hassle of traditional advertising. Event networking is probably the least expensive, most effective mode of public relations you can develop as a marketing strategy. The contact is one-on-one, personal, and in many instances, entirely social. To become a successful event networker, you have to do two…
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A strategy for better marketing, stronger marketing

A strategy for better marketing, stronger marketing

Marketing Tips
To strengthen your marketing, you need to take a hard look at what you've done in the past, build on what worked, improve what didn't and come up with some brand new approaches. Itemize your past marketing efforts, then: 1. Rationalize on past marketing success and failures You'll do this anyway, so get it over with. Decide that the economy was to blame for the sales slump, that the competition…
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Why your business needs a newsletter

Why your business needs a newsletter

Marketing Tips
Whether you mail it to their post-box or their Outlook inbox, producing a newsletter to promote your business will grow your profits. Here's why newsletters work. A newsletter helps forge relationships with your customers. You're giving them something of value and telling them something about yourself. A newsletter can establish you as an expert in your field. It provides you with a vehicle for updating customers about products, staff, special…
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Stop the Press Release! Check for these qualities before sending out publicity

Stop the Press Release! Check for these qualities before sending out publicity

Marketing Notes, Marketing Tips
Every day an editor receives stacks of press releases. Only a few will make it into his publication. These few will: 1. Have something to say. That is, they'll have some news which will be of interest to the publication's readers. 2. Say it in a natural editorial style. Press releases should make an editor's job easier -- not harder. If a release must be deciphered and totally re-written for…
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Sample advertorials to spark your print and online marketing

Sample advertorials to spark your print and online marketing

Copywriting Samples, Design Samples, Marketing case studies, Marketing Notes, Marketing Tips
Advertorials placed in print and online publications targeting your customers can be extremely powerful marketing tools. Check out these examples to get ideas on how you can use advertorials in your print and online marketing. We provided weekly articles on home maintenance and DIY advice to hardware stores and lumber dealers to publish in their local newspapers and on their websites. These instant "columnists" were able to position themselves as…
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