A strategy for better marketing, stronger marketing

A strategy for better marketing, stronger marketing

Marketing Tips
To strengthen your marketing, you need to take a hard look at what you've done in the past, build on what worked, improve what didn't and come up with some brand new approaches. Itemize your past marketing efforts, then: 1. Rationalize on past marketing success and failures You'll do this anyway, so get it over with. Decide that the economy was to blame for the sales slump, that the competition…
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Why your business needs a newsletter

Why your business needs a newsletter

Marketing Tips
Whether you mail it to their post-box or their Outlook inbox, producing a newsletter to promote your business will grow your profits. Here's why newsletters work. A newsletter helps forge relationships with your customers. You're giving them something of value and telling them something about yourself. A newsletter can establish you as an expert in your field. It provides you with a vehicle for updating customers about products, staff, special…
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Stop the Press Release! Check for these qualities before sending out publicity

Stop the Press Release! Check for these qualities before sending out publicity

Marketing Notes, Marketing Tips
Every day an editor receives stacks of press releases. Only a few will make it into his publication. These few will: 1. Have something to say. That is, they'll have some news which will be of interest to the publication's readers. 2. Say it in a natural editorial style. Press releases should make an editor's job easier -- not harder. If a release must be deciphered and totally re-written for…
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Sample advertorials to spark your print and online marketing

Sample advertorials to spark your print and online marketing

Copywriting Samples, Design Samples, Marketing case studies, Marketing Notes, Marketing Tips
Advertorials placed in print and online publications targeting your customers can be extremely powerful marketing tools. Check out these examples to get ideas on how you can use advertorials in your print and online marketing. We provided weekly articles on home maintenance and DIY advice to hardware stores and lumber dealers to publish in their local newspapers and on their websites. These instant "columnists" were able to position themselves as…
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Four steps to a winning product position

Four steps to a winning product position

Marketing Tips
Forget the daily scramble for a minute, and think about what made you passionate about your business in the first place. Take a fresh look at your product or service and list the things that make it better than competing products or services. These are your features, the built-in factors that make it faster, stronger, more effective, easier to use. Next, make a list of how those features translate into…
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