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Marketing Notes

Marketing news, tips, articles, ideas to help you target your prospects, generate leads, increase sales and grow your business.

Meaford home builder’s extreme website renovation gets results

Todd Robinson Construction offers custom home building, renovations, additions and other building services in the Collingwood, Thornbury, Meaford and Owen Sound areas. After many years of successfully relying on word-of-mouth marketing and referrals to generate business, Todd decided it was time to establish a presence on the Internet.



Four press release tips to get your business story promoted

A press release that’s truly newsworthy or tells a story worth reading is still a powerful method of getting your business story in online publications, print publications and broadcast media. Use these three tips to get your story to the top. 1. Make it easy on the editor



Dragons’ Den Meaford champion wins big (including website design and marketing prize from myFavoriteMarketer)

They didn’t breathe a lot of fire. Instead, the Meaford Dragons breathed inspiration, insight and significant investment on the brave businesspeople facing them last night at Meaford Hall. A full house enjoyed an entertaining evening as five spirited entrepreneurs took to the stage to make their pitches to



Dragons’ Den Meaford 2012 – don’t miss it!

Meaford, Ontario, has its very own Dragons’ Den. Three years ago, the Meaford Chamber of Commerce introduced our small-town Ontario version of the popular CBC (and BBC) reality business TV show, and the fourth annual edition of the Meaford Dragons’ Den kicks off next Wednesday, October 24, at



Re-brand and re-position your company to succeed – a lesson from Lisa Simpson

In response to derisive comments from brother Bart regarding her new babysitting business, Lisa retorts, “I’m not just a babysitter. I’m in the business of supplying peace of mind for one dollar an hour.” What a positioning statement! Lisa has the ability to translate a feature into a


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