Six ways to turn your customers into marketing consultants

Six ways to turn your customers into marketing consultants

Marketing Tips
Your best marketing consultants are closer than you think, and they probably won't charge you a penny. Your clients and customers can give you insight, advice and actual one-on-one marketing you couldn't get anywhere else – at any price. Here are just a few ways to make your customers part of your marketing team. Build a powerful testimonial archive Testimonials are one of the most persuasive marketing tools you can…
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Articles vs advertising

Articles vs advertising

Marketing Notes, Marketing Tips
To promote his home center, Steve Lundon went beyond traditional advertising. Instead, the owner of Northern Do-it Center in Fort Frances, Ontario published weekly how-to and DIY articles in the Fort Frances Times newspaper. "The tips are a great marketing tool," said Steve. "Customers tell me they love checking our site for info and ideas, and can’t wait for the next tip of the week. Naturally, when it comes time…
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Meaford home builder’s extreme website renovation gets results

Meaford home builder’s extreme website renovation gets results

Marketing case studies, Marketing Notes
Todd Robinson Construction offers custom home building, renovations, additions and other building services in the Collingwood, Thornbury, Meaford and Owen Sound areas. After many years of successfully relying on word-of-mouth marketing and referrals to generate business, Todd decided it was time to establish a presence on the Internet. Unfortunately, his first attempt was a disaster. After contracting the job and waiting months, he was unhappy with the result – and…
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Four press release tips to get your business story promoted

Four press release tips to get your business story promoted

Marketing Notes, Marketing Tips
A press release that's truly newsworthy or tells a story worth reading is still a powerful method of getting your business story in online publications, print publications and broadcast media. Use these three tips to get your story to the top. 1. Make it easy on the editor by providing the release in a format they can easily use and tweak. While a PDF is a universally easy-to-read format, it's…
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Dragons’ Den Meaford champion wins big (including website design and marketing prize from myFavoriteMarketer)

Dragons’ Den Meaford champion wins big (including website design and marketing prize from myFavoriteMarketer)

Marketing News, Marketing Notes
They didn't breathe a lot of fire. Instead, the Meaford Dragons breathed inspiration, insight and significant investment on the brave businesspeople facing them last night at Meaford Hall. A full house enjoyed an entertaining evening as five spirited entrepreneurs took to the stage to make their pitches to a panel of business experts in a bid for their share of $32,000 in cash and prizes at Dragons' Den Meaford. First…
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