You can’t have SEO without content (and that means copywriting)

You can’t have SEO without content (and that means copywriting)

Marketing Notes, Marketing Tips, SEO Tips
Last night, at a business event, I learned about a local contractor with a very unique product – one that interested me as a homeowner and as a "handy-guy". So I visited his website today. It offered some information on his product and service, and I noted that the contact information figured prominently on every page. So far, so good. But of course I brought a critical eye to my…
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Dahlquist Speakers ad campaign creatively demonstrates USP

Dahlquist Speakers ad campaign creatively demonstrates USP

Copywriting Samples, Design Samples, Marketing Notes
This ad campaign was quickly put together to capitalize on a glowing review in an audiophile magazine. Working to a layout which allowed little room for copy, we had to emphasize the benefits of "audiophile home theater speakers" in 50 (or 40, to be more accurate) words or less. Back in the early 90s, these Dahlquist speakers were designed to deliver the depth and detail an audiophile would expect from…
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Lora Bay Living – newsletter helps build community and attract buyers

Lora Bay Living – newsletter helps build community and attract buyers

Copywriting Samples, Design Samples, Marketing case studies
Lora Bay has become of the most successful real estate developments in the Southern Georgian Bay area. Located between Meaford and Thornbury on a beautiful sweep of Nottawasaga Bay, the dramatic and scenic terrain of the property made it perfect for the challenging championship golf course co-designed by PGA Tour Professional Tom Lehman and celebrated golf course architect Thomas McBroom. It also made the site perfect for an attractive, upscale…
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Marketing materials for Northridge Homes at Cobble Beach include brochure, ads

Marketing materials for Northridge Homes at Cobble Beach include brochure, ads

Copywriting Samples, Design Samples, Marketing case studies, Marketing Notes
Northridge Homes positioned itself as the official custom builder at Cobble Beach, offering lots on prime locations at this prestigious golf course north of Owen Sound, Ontario. For this completely new development project, we first designed a logo to brand the development in conjunction with Cobble Beach. As the custom builder of choice for the golf course, Northridge Homes incorporated the Cobble Beach logo into its branding. [caption id="attachment_708" align="aligncenter"…
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Grassroots marketing and networking take Meaford food bank to the top

Grassroots marketing and networking take Meaford food bank to the top

Marketing News, Marketing Notes
When Fionnuala Sparling handed me the little slip of paper at the community event we were both participating in, it seemed like a charming, low-tech – old fashioned, you might say – way of getting the word out about her project. Two months later, those slips of paper (along with the more conventional promotional and marketing methods of our day and age – such as Facebook and Twitter) have generated…
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