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Marketing Notes

Marketing news, tips, articles, ideas to help you target your prospects, generate leads, increase sales and grow your business.

Lora Bay Living – newsletter helps build community and attract buyers

Lora Bay has become of the most successful real estate developments in the Southern Georgian Bay area. Located between Meaford and Thornbury on a beautiful sweep of Nottawasaga Bay, the dramatic and scenic terrain of the property made it perfect for the challenging championship golf course co-designed by



Marketing materials for Northridge Homes at Cobble Beach include brochure, ads

Northridge Homes positioned itself as the official custom builder at Cobble Beach, offering lots on prime locations at this prestigious golf course north of Owen Sound, Ontario. For this completely new development project, we first designed a logo to brand the development in conjunction with Cobble Beach. As



Grassroots marketing and networking take Meaford food bank to the top

When Fionnuala Sparling handed me the little slip of paper at the community event we were both participating in, it seemed like a charming, low-tech – old fashioned, you might say – way of getting the word out about her project. Two months later, those slips of paper



Six ways to turn your customers into marketing consultants

Your best marketing consultants are closer than you think, and they probably won’t charge you a penny. Your clients and customers can give you insight, advice and actual one-on-one marketing you couldn’t get anywhere else – at any price. Here are just a few ways to make your



Articles vs advertising

To promote his home center, Steve Lundon went beyond traditional advertising. Instead, the owner of Northern Do-it Center in Fort Frances, Ontario published weekly how-to and DIY articles in the Fort Frances Times newspaper. “The tips are a great marketing tool,” said Steve. “Customers tell me they love


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