Why your business needs a newsletter

Why your business needs a newsletter

Marketing Tips
Whether you mail it to their post-box or their Outlook inbox, producing a newsletter to promote your business will grow your profits. Here's why newsletters work. A newsletter helps forge relationships with your customers. You're giving them something of value and telling them something about yourself. A newsletter can establish you as an expert in your field. It provides you with a vehicle for updating customers about products, staff, special…
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Stop the Press Release! Check for these qualities before sending out publicity

Stop the Press Release! Check for these qualities before sending out publicity

Marketing Notes, Marketing Tips
Every day an editor receives stacks of press releases. Only a few will make it into his publication. These few will: 1. Have something to say. That is, they'll have some news which will be of interest to the publication's readers. 2. Say it in a natural editorial style. Press releases should make an editor's job easier -- not harder. If a release must be deciphered and totally re-written for…
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Sample advertorials to spark your marketing

Sample advertorials to spark your marketing

Copywriting Samples, Design Samples, Marketing case studies, Marketing Notes, Marketing Tips
Advertorials placed in publications targeting your customers can be extremely powerful marketing tools. We provided weekly articles on home maintenance and DIY advice to hardware stores and lumber dealers to publish in their local newspapers. These instant "columnists" were able to position themselves as experts, offer customers ideas to spark their enthusiasm, and earn appreciation for their help and advice. As an added bonus, because the articles provided truly valuable…
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Four steps to a winning product position

Four steps to a winning product position

Marketing Tips
Forget the daily scramble for a minute, and think about what made you passionate about your business in the first place. Take a fresh look at your product or service and list the things that make it better than competing products or services. These are your features, the built-in factors that make it faster, stronger, more effective, easier to use. Next, make a list of how those features translate into…
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Promote your business on a budget – more from the Miserly Marketer

Promote your business on a budget – more from the Miserly Marketer

Marketing Tips
Marketing doesn't have to cost a lot. Here are five more cheap ways to attract business. 1. Do unique things with discounts. Don't just give away your profits by mass distributing coupons. Create a sense of value by letting customers win or earn coupons, as they would in a frequent buyer club. Sell gift certificates at a discount to get up-front money for capital expenses or other advertising. 2. Use…
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