Grassroots marketing and networking take Meaford food bank to the top
When Fionnuala Sparling handed me the little slip of paper at the community event we were both participating in, it seemed like a charming, low-tech – old fashioned, you might say – way of getting the word out about her project. Two months later, those slips of paper (along with the more conventional promotional and marketing methods of our day and age – such as Facebook and Twitter) have generated…
