We knew the website was working well from the get-go, but until I interviewed my client this week to get some details, I hadn’t realized just how well.

Stay tuned for the full case study, which illustrates how content marketing (or as we affectionately call it, “info-marketing” – when will that term catch on?) really drives SEO and, more important, sales. We used articles and landing pages specific to various services and directed at the audience to achieve solid ranking for the right terms, and then told real stories illustrated with great images to get those visitors to take the next step.

The result? The site delivered a 4,000 percent ROI within a few months – more than $200,000 in sales.

Full case study.