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Three tools to build relationships with clients, customers and prospects

If you’re at all in tune with the “information marketing” philosophy we promote here, you’re already building relationships with your customers and potential customers. You provide them with helpful information; demonstrate your knowledge of their needs; and deliver straight answers to questions rather than pumped-up claims. These are
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Four steps to target, prospect, and sell more – from lead generation to direct response

When you decide to produce any marketing tool, including your website, ask yourself these questions: What result(s) do you want to achieve? How do you want your visitors, readers and viewers to respond? What action do you want them to take? Your ultimate goal might be: Buy something!
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