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copywriting

Lora Bay Living – newsletter helps build community and attract buyers

Lora Bay has become of the most successful real estate developments in the Southern Georgian Bay area. Located between Meaford and Thornbury on a beautiful sweep of Nottawasaga Bay, the dramatic and scenic terrain of the property made it perfect for the challenging championship golf course co-designed by

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Marketing materials for Northridge Homes at Cobble Beach include brochure, ads

Northridge Homes positioned itself as the official custom builder at Cobble Beach, offering lots on prime locations at this prestigious golf course north of Owen Sound, Ontario. For this completely new development project, we first designed a logo to brand the development in conjunction with Cobble Beach. As

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Sample advertorials to spark your marketing

Advertorials placed in publications targeting your customers can be extremely powerful marketing tools. We provided weekly articles on home maintenance and DIY advice to hardware stores and lumber dealers to publish in their local newspapers. These instant “columnists” were able to position themselves as experts, offer customers ideas

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Use solid, helpful information to improve sales letters, brochures and advertising – both print and online

As the Internet’s influence on marketing grows, you might overlook more traditional marketing tools, such as brochures, sales letters, and other direct mail marketing materials. Despite, or maybe because of, the pervasiveness of web marketing, they can still pack a solid marketing punch. When you’ve been online all
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Six ways to market your business with articles, advertorials and press releases

Would you be more likely to trust an ad from a company or an article about the same company in a magazine? Would you prefer to read an ad full of puffed up claims, or would you prefer to hear an informative, helpful explanation of items you’re interested
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