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copywriting

Why a customer story’s better than a PowerPoint any day

Here’s an article that encapsulates our fundamental philosophy, and adds some science and psych to back it up. It explains how storytelling can convey complex concepts at a deeper level. Telling a customer story or a use case study can be far more powerful than a long presentation,

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Collingwood-area landscaper generates huge ROI with website content marketing

It was 2013 before Mark Higginson decided to create a website for his successful landscape design and construction business. But within weeks of launching naturalstonescapes.ca, the website had generated $200,000 in new business for the Meaford-based company – an impressive 4000% ROI. Here’s how the right approach to

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You can’t have SEO without content (and that means copywriting)

Last night, at a business event, I learned about a local contractor with a very unique product – one that interested me as a homeowner and as a “handy-guy”. So I visited his website today. It offered some information on his product and service, and I noted that

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Dahlquist Speakers ad campaign creatively demonstrates USP

This ad campaign was quickly put together to capitalize on a glowing review in an audiophile magazine. Working to a layout which allowed little room for copy, we had to emphasize the benefits of “audiophile home theater speakers” in 50 (or 40, to be more accurate) words or

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Lora Bay Living – newsletter helps build community and attract buyers

Lora Bay has become of the most successful real estate developments in the Southern Georgian Bay area. Located between Meaford and Thornbury on a beautiful sweep of Nottawasaga Bay, the dramatic and scenic terrain of the property made it perfect for the challenging championship golf course co-designed by

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