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branding

Lora Bay Living – newsletter helps build community and attract buyers

Lora Bay has become of the most successful real estate developments in the Southern Georgian Bay area. Located between Meaford and Thornbury on a beautiful sweep of Nottawasaga Bay, the dramatic and scenic terrain of the property made it perfect for the challenging championship golf course co-designed by

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Marketing materials for Northridge Homes at Cobble Beach include brochure, ads

Northridge Homes positioned itself as the official custom builder at Cobble Beach, offering lots on prime locations at this prestigious golf course north of Owen Sound, Ontario. For this completely new development project, we first designed a logo to brand the development in conjunction with Cobble Beach. As

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Meaford home builder’s extreme website renovation gets results

Todd Robinson Construction offers custom home building, renovations, additions and other building services in the Collingwood, Thornbury, Meaford and Owen Sound areas. After many years of successfully relying on word-of-mouth marketing and referrals to generate business, Todd decided it was time to establish a presence on the Internet.

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Re-brand and re-position your company to succeed – a lesson from Lisa Simpson

In response to derisive comments from brother Bart regarding her new babysitting business, Lisa retorts, “I’m not just a babysitter. I’m in the business of supplying peace of mind for one dollar an hour.” What a positioning statement! Lisa has the ability to translate a feature into a

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