Meaford home builder’s extreme website renovation gets results

Meaford home builder’s extreme website renovation gets results

Marketing case studies, Marketing Notes
Todd Robinson Construction offers custom home building, renovations, additions and other building services in the Collingwood, Thornbury, Meaford and Owen Sound areas. After many years of successfully relying on word-of-mouth marketing and referrals to generate business, Todd decided it was time to establish a presence on the Internet. Unfortunately, his first attempt was a disaster. After contracting the job and waiting months, he was unhappy with the result – and…
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Four press release tips to get your business story promoted

Four press release tips to get your business story promoted

Marketing Notes, Marketing Tips
A press release that's truly newsworthy or tells a story worth reading is still a powerful method of getting your business story in online publications, print publications and broadcast media. Use these three tips to get your story to the top. 1. Make it easy on the editor by providing the release in a format they can easily use and tweak. While a PDF is a universally easy-to-read format, it's…
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Dragons’ Den Meaford champion wins big (including website design and marketing prize from myFavoriteMarketer)

Dragons’ Den Meaford champion wins big (including website design and marketing prize from myFavoriteMarketer)

Marketing News, Marketing Notes
They didn't breathe a lot of fire. Instead, the Meaford Dragons breathed inspiration, insight and significant investment on the brave businesspeople facing them last night at Meaford Hall. A full house enjoyed an entertaining evening as five spirited entrepreneurs took to the stage to make their pitches to a panel of business experts in a bid for their share of $32,000 in cash and prizes at Dragons' Den Meaford. First…
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Dragons’ Den Meaford 2012 – don’t miss it!

Dragons’ Den Meaford 2012 – don’t miss it!

Marketing News, Marketing Notes
Meaford, Ontario, has its very own Dragons' Den. Three years ago, the Meaford Chamber of Commerce introduced our small-town Ontario version of the popular CBC (and BBC) reality business TV show, and the fourth annual edition of the Meaford Dragons' Den kicks off next Wednesday, October 24, at Meaford Hall. With the endorsement of CBC – including a (virtual, video) appearance by The National's Peter Mansbridge two years ago –…
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Re-brand and re-position your company to succeed – a lesson from Lisa Simpson

Re-brand and re-position your company to succeed – a lesson from Lisa Simpson

Marketing Tips
In response to derisive comments from brother Bart regarding her new babysitting business, Lisa retorts, "I'm not just a babysitter. I'm in the business of supplying peace of mind for one dollar an hour." What a positioning statement! Lisa has the ability to translate a feature into a benefit, and to define her enterprise not only by the service she sells, but by what the service means to her customers.…
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