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Marketing Notes

Marketing news, tips, articles, ideas to help you target your prospects, generate leads, increase sales and grow your business.

Ten newsletter tips to get results

Print, online, or ezine – newsletters are a powerful marketing tool. Maybe you’ve considered the possibility of creating a regular newsletter to send out to your customers, but you’re daunted by the commitment. You could hire a professional to do the job for you, or if you’re a

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How to teach your customers to buy

Customers who frequent Peninsula TIM-BR Mart in Miller Lake, Ontario often come away with more than tools, nails and lumber. They come away with the knowledge to do something with their purchases — plus ideas and tips that will keep them coming back. Clinics on framing and drywalling

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Event networking tips to make every occasion a marketing success

It’s cheap, it’s easy and it can be a lot of fun. It can also bring you new business opportunities without the expense and hassle of traditional advertising. Event networking is probably the least expensive, most effective mode of public relations you can develop as a marketing strategy.

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A strategy for better marketing, stronger marketing

To strengthen your marketing, you need to take a hard look at what you’ve done in the past, build on what worked, improve what didn’t and come up with some brand new approaches. Itemize your past marketing efforts, then: 1. Rationalize on past marketing success and failures You’ll

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Why your business needs a newsletter

Whether you mail it to their post-box or their Outlook inbox, producing a newsletter to promote your business will grow your profits. Here’s why newsletters work. A newsletter helps forge relationships with your customers. You’re giving them something of value and telling them something about yourself. A newsletter

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