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Copywriting Samples

Dahlquist Speakers ad campaign creatively demonstrates USP

This ad campaign was quickly put together to capitalize on a glowing review in an audiophile magazine. Working to a layout which allowed little room for copy, we had to emphasize the benefits of “audiophile home theater speakers” in 50 (or 40, to be more accurate) words or

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Lora Bay Living – newsletter helps build community and attract buyers

Lora Bay has become of the most successful real estate developments in the Southern Georgian Bay area. Located between Meaford and Thornbury on a beautiful sweep of Nottawasaga Bay, the dramatic and scenic terrain of the property made it perfect for the challenging championship golf course co-designed by

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Marketing materials for Northridge Homes at Cobble Beach include brochure, ads

Northridge Homes positioned itself as the official custom builder at Cobble Beach, offering lots on prime locations at this prestigious golf course north of Owen Sound, Ontario. For this completely new development project, we first designed a logo to brand the development in conjunction with Cobble Beach. As

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Sample advertorials to spark your marketing

Advertorials placed in publications targeting your customers can be extremely powerful marketing tools. We provided weekly articles on home maintenance and DIY advice to hardware stores and lumber dealers to publish in their local newspapers. These instant “columnists” were able to position themselves as experts, offer customers ideas

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