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Marketing Notes

Marketing news, tips, articles, ideas to help you target your prospects, generate leads, increase sales and grow your business.

Three websites that adapt WordPress themes effectively

WordPress themes (or templates) are a great benefit to web developers. Someone has already taken the time to develop, or incorporate, various styles, effects and layouts for you. The back-end usually lets you tweak colors, position some elements and more. But while you can simply load a WordPress

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Meaford Big Red Chair Tour wins Ontario economic development marketing award

If you visited anywhere from Leith to Memorial Park in Meaford last summer, you may have noticed one of Meaford’s Brobdingnagian Muskoka chairs. Simply put, they’re the “best seats in Ontario”. Last summer, Meaford set up 10 bright-red Muskoka chairs at attractions and scenic locations across the Municipality.

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Canada’s Anti-Spam Legislation – Don’t panic! Do it right.

In less than a week, Canada’s Anti-Spam Legislation comes into effect. From the emails I’ve been receiving, this has sent companies into panic mode. “This will be your last email from us unless you opt-in now,” declares one of them. I’m happy to click if I want to

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Why a customer story’s better than a PowerPoint any day

Here’s an article that encapsulates our fundamental philosophy, and adds some science and psych to back it up. It explains how storytelling can convey complex concepts at a deeper level. Telling a customer story or a use case study can be far more powerful than a long presentation,

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Collingwood-area landscaper generates huge ROI with website content marketing

It was 2013 before Mark Higginson decided to create a website for his successful landscape design and construction business. But within weeks of launching naturalstonescapes.ca, the website had generated $200,000 in new business for the Meaford-based company – an impressive 4000% ROI. Here’s how the right approach to

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